We are looking for a
Senior Executive Ad Operations, Brand Business to join our growing team. The role involves end-to-end campaign management with a focus on seamless execution and optimization. The ideal candidate should possess comprehensive knowledge in managing both
Programmatic campaigns and Direct IO-based campaigns, ensuring maximum efficiency and performance. This is a great opportunity to work on impactful brand campaigns in a fast-paced, collaborative environment.
What You'll Do
- Campaign Trafficking & Setup: Set up and launch programmatic display, video, native, and audio campaigns in various DSPs (e.g., DV360, The Trade Desk, Amazon DSP). Ensure accurate targeting, pacing, and budgeting configurations.
- Tag & Pixel Implementation:
- Generate and troubleshoot third-party tracking tags (e.g., Floodlight, IAS, MOAT, etc.). Coordinate with clients and developers to implement and validate conversion pixels.
- Campaign Optimization: Monitor campaign delivery, pacing, and performance KPIs (e.g., CTR, VCR, CPA, ROAS). Recommend and execute optimizations (bid adjustments, frequency caps, audience refinements, etc.).
- QA & Troubleshooting: Conduct pre-launch QA to ensure proper creative formatting, tracking functionality, and campaign targeting. Identify and resolve technical issues related to delivery, tracking discrepancies, or inventory.
- Reporting & Analysis: Generate periodic campaign performance reports using platform dashboards or BI tools. Provide insights and recommendations based on performance trends.
- Process Improvement: Collaborate with cross-functional teams (sales, strategy, data, creative) to streamline workflows and improve operational efficiency. Assist in creating documentation, checklists, and SOPs.
Who You Are
- 24 years of experience in digital or programmatic ad operations
- Hands-on experience with major DSPs (e.g., DV360, The Trade Desk, Xandr, MediaMath)
- Strong knowledge of ad serving, tracking tags, and verification vendors (e.g., Google Ad Manager, IAS, MOAT, DoubleVerify, Nielsen)
- Solid understanding of online media metrics (CPM, CTR, VTR, CPC, CPA, etc.)
- Strong analytical and problem-solving skills
- Proficient in Excel (pivot tables, vlookups) and/or data visualization tools
- Attention to detail with a proactive, solution-oriented approach
- Ability to manage multiple campaigns and deadlines simultaneously
Why You'll Love It
- Competitive salary
- Performance review (2 times a year)
- Annual leaves
- Medical insurance
- Creative office environment
- Work in a professional and dynamic environment
- Good chance to explore new trends in the digital market
