The Senior Director of Marketing Effectiveness will play a pivotal role in steering the team's strategic & operational direction. Key responsibility is to take complete ownership of the overarching insights and analysis discipline within the practice. This expertise is critical for fostering collaboration across diverse channels, ensuring a cohesive and strategic response to meet our client's marketing objectives.
Job Description:
Key Responsibilities:
- Execute Strategic Roadmap:
- Aid in executing a comprehensive strategic roadmap for marketing effectiveness.
- Incorporate evolving methodologies in marketing measurement, simulation/forecasting, and scenario planning.
- Drive tangible business outcomes through a well-defined and actionable strategy.
- Harmonize Online and Offline Channel Performance:
- Leverage marketing analytics to seamlessly harmonize online and offline perspectives of channel performance.
- Utilize MMM, MTA, test & control methodologies to present a unified, cross-channel view of marketing performance and attribution.
- Derive actionable insights to inform strategic decision-making.
- Client Data Acquisition:
- Facilitate clients in acquiring essential data for ROI analyses.
- Ensure a thorough understanding of client needs and goals to tailor data acquisition processes accordingly.
- Collaborate with the Media Team:
- Collaborate closely with the Media team to craft cross-channel measurement plans and KPIs.
- Consider business nuances like campaign objectives (e.g., performance vs. awareness) to ensure effective measurement strategies.
- Drive Evolution of Measurement Practices:
- Propel the evolution and acceleration of measurement practices.
- Introduce innovative test designs to ensure continual learning and adaptation to industry shifts.
- Refine and Enhance Analytics Models:
- Continuously refine and enhance marketing analytics and optimization models.
- Work closely with the data science team to adapt models to shifts in the business landscape.
- Develop Replicable Models and Tools:
- Develop replicable models, tools, and templates that are scalable and universally applicable across clients.
- Ensure the efficiency and effectiveness of measurement tools for seamless implementation.
- Ad Hoc Analysis and Decision Support:
- Address requests for ad hoc analysis to guide business decisions.
- Inform marketing budget allocation through comprehensive analysis and insights.
Location:
Bangalore
Brand:
Dentsu X
Time Type:
Full time
Contract Type:
Permanent
