Increase our online exposure and consequential website traffic with qualified leads by running all aspects of SEO, SEM, Social and Paid Social
Recommend different types of content, based on subject and key words to establish a solid base of thought leadership and demand generation
Work with the Web team to drive on-site SEO optimization and provide relevant back links to other high authority sites
Build and ramp the ZINFI social platforms
Grow our YouTube, Bright TALK and Vimeo presence by working with our creative team to build thought provoking, stimulating video
Deliver promotional plans to optimize all content, establishing ourselves as industry experts
Work with our customers to create and promote a customer-first social campaign that leverages the voice of the customer
Plan and execute 3+ social posts per week while working with executives to establish multiple voices in the company
Recommend appropriate measurement criteria for digital marketing programs and deliver effective reports to show effectiveness of activities including, pay-per-click (PPC), LinkedIn and Google analytics to optimize online marketing spend.
Oversee online advertising program through LinkedIn, Roll works and Google, including the creation and execution of campaigns
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Ensure timely implementation of project deliverables; effectively oversee project milestones, resources, and priorities.
Experience:
5+years of digital marketing experience with a strong focus on analytics
SEO expertise and solid understanding of Google Environment
Experience with digital paid marketing programs, specifically PPC and LinkedIn
Understand of marketing databases, metrics, and reporting
Experience optimizing Web site for SEO
Understand and experience with reporting tools and methodologies
Deep working knowledge of SEO tools (SEMrush), Social Management and employee amplification technology
Understand the appropriate content for relevant programs
BA or BS in Marketing or related field
Qualifications:
Bachelor s Degree in appropriate field of study or equivalent work experience.
