Senior Digital Marketing Executive

Zealmax Innovations Pvt. Ltd., co-founded by distinguished IIM Ahmedabad alumni Mr. Sugnesh Hirpara and Mr. Kartik Satasiya, has swiftly emerged as a dynamic leader in the healthcare sector. The company thrives across two robust verticals:

• UltraCare PRO: Established in 2012, UltraCare PRO is a premier health and wellness brand, officially recognized by the Ministry of Commerce and Industry, Government of India. It stands as a trailblazer in delivering cutting-edge solutions aimed at enhancing well-being. (https://www.instagram.com/ultracare.pro/) Website -https://ultracarepro.in/

• Zealmax Ortho: With over 15 years of expertise, Zealmax Ortho is a distinguished orthopedic implants manufacturer and exporter based in India. The company's global reach spans 70+ countries, supported by a network of 100+ international distributors and 200+ domestic distributors. (https://www.instagram.com/zealmaxorthoimplants/) Website- https://orthoimplantsindia.com/
  

We are looking for a performance-driven Senior Digital Marketing Executive who will take complete ownership of our website sales performance. The ideal candidate should have strong hands-on experience in running and optimizing campaigns across Meta Ads and Google Ads, with a solid understanding of performance metrics, conversion funnels, and data-driven marketing.

This is a high-impact role where you'll be responsible for driving customer acquisition, optimizing conversions, and maximizing returns on ad spends.

• Website Sales Ownership:
• Take complete responsibility for website sales performance from acquisition to conversion ensuring consistent growth in sales and profitability.
• Performance Marketing:
• Plan, execute, and optimize campaigns on Meta (Facebook/Instagram) and Google Ads to drive high-quality traffic and conversions.
• Funnel Optimization & CRO:
• Analyze customer journeys, identify bottlenecks, and improve conversion rates (CRO) across multiple funnels.
• Data & Metrics:
• Monitor and optimize key KPIs such as CAC, AOV, ROAS, CTR, and CVR. Identify performance patterns and make quick, data-backed decisions to improve daily and weekly results.
• Tracking & Troubleshooting:
• Ensure accurate tracking through Google Tag Manager, Meta Pixel, and GA4. Troubleshoot data discrepancies or attribution issues as needed.
• Collaboration & Briefing:
• Work closely with content and design, and teams to brief creatives and assets that align with performance goals.
• Retention & Automation:
• Manage and optimize Emailer and WhatsApp automation journeys for remarketing, retention, and precision targeting.
• AI-Driven Marketing:
• Stay updated on emerging AI tools and trends in marketing and leverage them to generate faster insights, automate tasks, or enhance campaign outcomes.
• Cross-Functional Coordination:
• Maintain effective communication with internal teams to ensure alignment on goals, timelines, and deliverables.

Note: This role is focused purely on performance marketing and paid acquisition. Organic/SEO sales are not part of the core responsibilities.

• Direct reporting to the Head of Digital Marketing offering close mentorship and fast-track growth opportunities.
• End-to-end ownership of website performance functions with the freedom to experiment and innovate.
• Exposure to managing significant ad budgets and making strategic marketing decisions.
• Competitive remuneration.
• A growth-oriented, data-driven, and collaborative work culture.
  

• 35 years of proven experience in performance marketing (Meta & Google Ads as the primary channel).
• Deep understanding of funnels, retargeting, CRO, and attribution.
• Strong analytical skills and proficiency in GA4, GTM, Meta Ads Manager, and Google Ads Dashboard.
• Hands-on experience with automation and CRM tools (e.g., Klaviyo, MailChimp etc).
• Ability to work independently with an ownership mindset.
• Exposure to D2C / eCommerce businesses will be a strong advantage.