Position: Senior Digital Marketing Executive / Team Lead
Location: Noida
Experience: 3–6 Years
Salary : 25k to 40k
Key Responsibilities:
- Lead and manage the overall digital marketing strategy aligned with business goals
- Plan, execute, and optimize high-budget campaigns across Google Ads, Meta Ads, and LinkedIn Ads
- Drive lead generation and revenue-focused campaigns, especially in B2B segment
- Manage and mentor the digital marketing team, ensuring performance and growth
- Handle and manage all social media pages (Instagram, Facebook, LinkedIn) with consistent branding
- Plan and oversee content creation strategy including posts, reels, ad creatives, and captions and YouTube.
- Coordinate with designers/video editors for high-quality creatives
- Ensure regular posting, engagement, and audience growth across platforms
- Take ownership of website management and development coordination
- Work on website updates, landing pages, and basic changes (WordPress or similar CMS)
- Coordinate with developers for advanced changes, tracking codes, and integrations
- Ensure proper SEO structure, page speed, and user experience optimization
- Monitor campaign performance, analyze data, and optimize for better ROI
- Work closely with the sales team to improve lead quality and conversion ratio
- Maintain reports, dashboards, and present actionable insights to management
- Website and amazon account handeling.
Required Skills:
- Strong hands-on experience in performance marketing (PPC, SEM, paid ads)
- Proven experience in team handling / leadership role
- Experience in content planning, social media handling, and brand communication
- Basic knowledge of website management (WordPress/CMS), landing page tools, and tracking setup (Pixel, GTM, etc.)
- Understanding of SEO, UI/UX basics, and conversion optimization
- Familiarity with tools like Google Ads, Google Analytics, Meta Ads Manager
- Strong analytical, strategic thinking, and problem-solving skills
- Excellent communication and coordination abilities
