Senior Digital Marketing Executive

Greetings from Mechpower Technology Pvt Ltd (https://mechpowertech.com/)!!

We are hiring a Senior Digital Marketing Executive to join our existing team

Years of Experience: - 3+ years

Location: - Ahmedabad (Work from office only)

MechPower Technology Pvt Ltd is a leading manufacturer of a wide range of electronic automation mechanical products catering to consumer, industrial, automotive, medical, aerospace & defence markets. We harness the state-of-art technologies to design, develop, prototype and manufacture high-quality NMEA/IP rated /UL listed Indoor-Outdoor all weather mechanical housings, electronic enclosures, heatsinks, keypads and precision components from high quality metals, alloys, engineering plastics and exotic materials with technical surface finishings.

Job Responsibilities:-

* Conduct thorough market research to understand customer needs, behavior, trends, and competitive insights.

* Lead content development for social media, blogs, websites, and marketing collaterals in coordination with the content and design teams.

* Manage outbound and inbound marketing efforts, including content strategy, advertising, events, and lead-generation activities.

* Collaborate with internal teams, external vendors to ensure seamless execution of brand campaigns.

* Drive initiatives to effectively reach and engage target audiences through social media, email marketing, professional platforms, and industry events.

* Plan and coordinate pre and post-production activities for marketing-related video and photo shoots.

* Explore innovative ideas and strategies to enhance marketing and campaign effectiveness.

Qualifications:

Strong understanding of social media platforms, digital trends, and marketing analytics tools (Google Analytics, Meta Business Suite, etc.).

Excellent communication, project management, and organizational skills.

Ability to multitask, manage timelines, and work collaboratively across teams.

Creative thinker with a strong problem-solving attitude.