Job Description
SENIOR DIGITAL MARKETING EXECUTIVE
We're Hiring: Senior Digital Marketing Executive – B2B Export Marketing
Location: Gurugram
Company: Grainville India Private Limited
Experience: 5–8 Years
Employment Type: Full-Time | Permanent
About Us – Grainville India Private Limited
Grainville India Private Limited is a fast-growing international agri-food export company with operations in India and the United States
(Grainville Americas, Inc.).
We operate a
data-first, tech-enabled sales model — unlike traditional export companies.
We already have a highly curated database of global importers of Indian agri-products (including rice)
- Our sales team does not waste time finding leads
- The focus is purely on:
- Reaching the right decision-makers
- Understanding demand
- Executing deals through a structured system
Our entire sales process is driven through
Zoho CRM and in-house quotation software, ensuring:
- Full pipeline visibility
- Data-backed follow-ups
- High conversion efficiency
We are building a
young, aggressive, and performance-driven sales team — people who are proactive, street-smart, and hungry to grow.
Office Location:
519, Suncity Success Tower,
Golf Course Extension Road, Sector-65,
Gurugram, Haryana – 122101
Your Role
You will
own the entire digital lead funnel — from campaign execution to
conversion via WhatsApp, email, and CRM systems.
This is not just marketing — this is
revenue-driven, performance marketing.
Key Responsibilities
Lead Generation & Performance Marketing
Plan and optimize Google Ads, Meta Ads & LinkedIn campaigns
Improve website conversion rate (CRO)
Drive high-quality international leads
WhatsApp Automation & Conversion (CORE OWNERSHIP)
Design WhatsApp API workflows, automation & response funnels
Build instant response systems to reduce lead drop-offs
Optimize conversation scripts for higher conversion
Ensure zero lead leakage from inbound channels
Email Marketing (HIGH IMPACT AREA)
Plan and execute structured email campaigns
Create segmentation, automation & drip sequences
Build follow-up systems aligned with sales funnel
Optimize campaigns using performance data
CRM & Funnel Management
Own Zoho CRM lead flow and pipeline tracking
Integrate WhatsApp, website & email into one system
Maintain clean, structured, conversion-focused pipeline
Reporting & Optimization
Track campaign performance, ROI & funnel metrics
Improve KPIs through data-driven decisions
Generate weekly/monthly reports
Strategic Ownership (What You Will Build)
WhatsApp Conversion System:
- Auto-replies + qualification flow
- Fast response higher conversion
- Structured follow-up sequences
Email Revenue Funnel
- Cold outreach follow-ups nurturing
- Drip campaigns for inactive leads
- Re-engagement campaigns
Lead Conversion Funnel
- Ads Landing Page WhatsApp/Email CRM Sales
- Optimize each stage to reduce drop-offs
Remarketing Strategy
- Retarget website visitors & inactive leads
- Multi-channel follow-ups (Email + WhatsApp + Ads)
Data-Driven Optimization
- Improve CPL, conversion rate & ROI
- Use analytics for decision-making
KPIs (Strict Performance Metrics)
WhatsApp KPIs
First Response Time
Lead-to-conversation ratio
Conversion rate (inquiry qualified lead)
Automation efficiency
Email Marketing KPIs
Open Rate & CTR
Response Rate
Lead nurturing performance
Revenue contribution from email
Overall Marketing KPIs
Cost per Lead (CPL)
Lead-to-sale conversion
Funnel efficiency
ROI on campaigns
Requirements
Who Should Apply
8–10 years in Digital / Performance Marketing (B2B preferred)
check(event) ; career-website-detail-template-2 => apply(record.id,meta) mousedown=lyte-button => check(event) final-style=background-color:#6875E2;border-color:#6875E2;color:white; final-class=lyte-button lyteBackgroundColorBtn lyteSuccess lyte-rendered=>
