We are seeking aresults-driven Digital Marketing Managerto spearhead our online marketing initiatives. The ideal candidate will bringdeep expertise in Meta and Google Ads, paired with strong leadership capabilities to guide a dynamic team of marketers, designers, and content creators. This role demands astrategic thinkerwith a flair for innovation someone who thrives on optimizing campaigns, elevating brand visibility, and driving high-quality lead generation through creative,out-of-the-box strategies.
Key Responsibilities
- Plan, execute, and optimize paid advertising campaigns acrossMeta (Facebook, Instagram)andGoogle Ads(Search, Display, YouTube, Performance Max) to maximize ROI.
- Lead and mentor a cross-functional team ofdigital marketers, content creators, and designersto deliver cohesive marketing strategies.
- Analyze campaign performance using data-driven insights to refine targeting, messaging, and budget allocation.
- OverseeSEO, SEMandsocial media marketingto boost organic and paid traffic.
- Manage digital marketing budgets and ensure efficient allocation based on performance metrics.
- Stay ahead of industry trends, emerging platforms, and evolving consumer behaviors to maintain a competitive edge.
Required Skills & Experience
Technical Expertise
- Minimum2+ years of hands-on experiencewith Meta Ads and Google Ads across multiple formats.
- Proficiency inGoogle Analytics,Meta Business Suite, and other performance tracking tools.
- Solid understanding ofSEO, SEM, email marketing, andsocial media strategy.
- Experience withA/B testing,conversion rate optimization (CRO), andcustomer journey mapping.
Professional Competencies
- Strongcommunication, organizational, andproject managementskills.
- Excellenttime managementand ability to prioritize in a fast-paced environment.
- Passion for craftingvisually engaging media contentand storytelling through digital platforms.
- Detail-oriented with a creative mindset and a proactive approach to problem-solving.
- Collaborative spirit with the ability to work effectively across teams and departments.
- Commitment to continuous learning and staying current withdigital marketing innovations.
Job Type: Full-time
Benefits:
- Provident Fund
- Work Location: In person
