As a Senior Digital Marketing Associate, you'll be a key player in shaping our digital presence and driving our brand's success across multiple channels. You'll collaborate with a talented team of cross-functional marketers and our digital agency partners to execute performance marketing campaigns across programs. Your collaborative spirit and meticulous attention to detail will be essential as you manage and optimize campaigns that resonate with our audience and help achieve our business goals.
What you'll do
Media/Agency Management
- Execute digital media campaigns to ensure they meet brand objectives and optimize performance to achieve target goals.
- Work closely with the agency to ensure successful delivery and alignment with company goals.
Performance Optimization
- Analyze campaign performance data to identify areas for improvement and implement data-driven optimization strategies to improve campaign performance.
- Implement A/B and multivariate testing to refine ad copy, creatives, and targeting strategies for maximum impact.
Platform Expertise
- Execute LinkedIn, Meta, Programmatic (Demandbase), and Google Ads.
- Collaborate with internal stakeholders to ensure alignment with business objectives.
Budget Management
- Optimize campaign budgets to ensure maximum ROI.
- Execute campaigns to drive lead generation, website visits, and awareness by utilizing data and improving ROI.
Collaborative Stakeholder Engagement
- Work hand-in-hand with internal stakeholders to deliver campaigns on time and in accordance with campaign objectives.
- Respond promptly to campaign inquiries across the team to ensure everyone is aligned on expectations.
- Ensure quality across all deliverables.
Data-Driven Insights
- Analyze campaign performance data (such as impressions, clicks, conversions, etc.) and competitive intelligence to provide actionable insights and recommendations for continuous improvement.
- Report on outcomes & insights to improve campaign performance.
Competitive Analysis
- Conduct thorough research and analysis of competitors to inform and refine our paid campaign strategies.
What you'll bring
- 4-6 years of experience in performance marketing, digital campaign management, or a related field. Experience working in a large, global organization is a plus.
- A degree in marketing, digital technologies, or a related field, with a strong academic record.
- Proven experience in LinkedIn ads, Google ads, and programmatic (Demandbase) ads and campaign management, either directly or through agency collaboration.
- Familiarity with digital ad formats, including display, native, and video.
- Strong analytical and problem-solving skills, with the ability to interpret data to drive informed decisions.
- Excellent communication and project management skills, with the ability to work collaboratively with internal stakeholders and agency partners.
- Motivation and initiative to continually improve campaign effectiveness.
- Obsessive attention to detail.
- Solid use of MS Excel, PowerPoint, and Word.
- Exceptional written and verbal communication skills.
- Ability to flex schedule to collaborate with US team members during evening hours.
