About Darwinbox:
Darwinbox is a global leader in AI-powered HCM, purpose-built for enterprises managing the scale and complexity of distributed workforces. Headquartered in India, with operations across Southeast Asia, Middle East, and North America, the platform supports 1,000+ enterprises in 130+ countries, impacting 4M+ employees. Backed by marquee investors including Salesforce, Peak XV, Lightspeed, and Microsoft, we are building a world-class HR tech product from Asia that shapes the future of work.
Responsibilities :
- Understand ideal buyer personas in a specific region, their goals and challenges, and define solutions that position the Darwinbox suite of products optimally within a focus segment.
- Work with the geo-marketing lead to translate the marketing strategy into funnel-focused digital marketing campaigns.
- Execute the campaigns across channels and keep a close eye on the performance.
- Analyzeprogram and campaign data, drive insights, and develop constant improvement strategies to achieve overall targets for the team.
- Constant evaluation of new channels and account-based marketing strategies and tactics to drive enterprise demand generation goals
- Work closely to develop content, design, targeting and channel strategies while working with appropriate teams for execution.
- Giving actionable feedback to content & design for continuous improvements.
- Demonstrate superior technical expertise and organizationalcapabilities in project and campaign management, market research and commercial awareness.
Performance Metrics
- Number of Marketing Qualified Leads & Opportunities
- Cost Per Opportunity and Customer Acquisition Cost
- Other Channel Based Conversion Metrics
Who Should Apply
- You have 6-10 years of digital marketing experience with a focus on demand generation in the B2B technology space, preferably an enterprise software company.
- You have experience of using different digital channels, such as paid ads, organic, email, digital events, and more.
- You have not just been an administrator of marketing technologies (Hubspot/Marketo/Pardot) but also love working with them.
- You thrive in cross-functional environments which require collaboration.
- You have knack for over-communication and ability to bring together cross-functional teams to deliver on business objectives.
- You have a strong grasp of funnel-focusedmarketing activities to create demand and retain customers.
- You have the ability to strategize and create content and messaging relevant to the target audience.
- You can strike a balance between developing the overall strategy and driving execution. You don't shy away from executing things yourselfand pick up the baton wherever necessary.
