About the Role
In this opportunity as a Senior Digital Analyst, you will:
- Use web analytics/data to recognize patterns and trends to understand user behavior and identify improvement opportunities.
- Co-own digital feature wishlist (s) and roadmap with product managers, nurturing strong data-driven decision making; continuously draw insights to drive (or challenge) digital backlog.
- Partner with marketers and digital product managers to establish measurement plan and then work with developers/platform architects to deploy relevant analytics solutions to ensure right metrics, journeys, and events are captured.
- Collect business requirements and ask probing questions to fully understand business needs and how it relates to key performance measurements.
- Develop the analytics, measurement, and tracking strategy for the website and digital campaigns.
- Produce reports and digital dashboards to track website and campaign performance, business trends, customer behavior and other key success indicators for various operating units and management.
- Leverage business knowledge and analytical skills to translate complex results into clear insights and recommendations for decision-makers that will support continuous improvement to campaigns and website.
- Investigate data anomalies to identify root cause and find opportunities for either optimization or clean-up.
- Collaborate with team to ensure consistency of information and reports, share best practices, and develop systems knowledge.
- Serve as a trusted consultant for digital analytics strategy.
- Shift Timings: 12 PM to 9 PM (IST).
- Work from office for 2 days in a week (Mandatory).
About You
You're a fit for the role of Senior Digital Analyst, if you background includes:
- Bachelor s or Master s degree in Data Analytics, Economic, Mathematics, Statistics, Finance, Management Information Systems, Computer Science Engineering, or similar data centric disciplines.
- 6 to 8 years experience in marketing or digital analytics roles.
- 3+ years of hands-on web analytics experience with Adobe Analytics.
- Experience analyzing digital data including analyses such as customer journey mapping, website flow analysis, audience profiling/segmentation, cohort/mix analysis, digital channel analysis.
- Understanding of various concepts such as agile/scrum, A/B or multivariate testing, tag management, journey mapping, and segmentation.
- Strong work ethic, attention to detail, ability to own and drive work forward, communication.
- Positive attitude, adaptable to change.
