Senior Digital Analyst - Campaign

• Perform deep dive data analysis across campaign and web data taxonomy for multiple brands
• Define and maintain data and reporting standards ensuring best practices are followed
• Collaborate with business stakeholders to understand data needs and provide a clear, coherent vision of campaign and website tagging taxonomy
• Support digital analytics capabilities including dashboards and presentation reports across web experience, data privacy, and other digital tools
• Understand client marketing data usage and recommend improvements
• Liaise daily with clients to address regular and ad-hoc reporting and digital analytics needs
• Create functional and technical documentation such as BRD, DFD, FRD, TDD, FIA, etc.

Must Have:

• Minimum 3 years experience as a Digital Analyst with good understanding of digital data from platforms like OneTrust, Google Analytics, and Salesforce Marketing Cloud
• Strong understanding of digital channels and marketing programs
• Experience working with tools like Claravine, Accutics, and CampTag
• Knowledge of pharma campaign lifecycle: content production, approval, storage, and deployment
• Proficiency in MS Office applications (Word, Excel, PowerPoint)
• Good communication skills
• Functional understanding of BI tools, KPIs, and KBQs for channel performance

Good to Have:

• Basic understanding of web analytics and campaign taxonomy
• Familiarity with Agile methodology and project execution plans
• Experience working in onshore-offshore models with cross-time zone and multicultural teams
• Strong data-driven analytical skills with the ability to work effectively in ambiguous situations