Senior Digital Analyst - Campaign

• Perform deep-dive data analysis across campaign and web data taxonomy for multiple brands.
• Define and maintain all data and reporting needs while ensuring adherence to best practices.
• Collaborate with business teams to understand data requirements and deliver a clear, consistent vision of campaign and website tagging taxonomy.
• Apply at least 3 years of hands-on experience in digital analytics and pharma-related business use cases.
• Support digital analytics capabilities including dashboard creation and PowerPoint reporting across web experience, data privacy, and other digital tools.
• Understand marketing data usage and provide actionable recommendations to improve data quality and utility.
• Liaise daily with clients to understand both regular and ad hoc reporting and digital analytics needs.
• Create functional and technical documentation such as BRD, DFD, FRD, TDD, and FIA.

Must Have:

• Minimum 3 years of experience as a Digital Analyst with strong understanding of platforms like OneTrust, Google Analytics, and Salesforce Marketing Cloud.
• Solid understanding of digital channels and marketing programs.
• Experience with tools such as Claravine, Accutics, and CampTag.
• Knowledge of the campaign lifecycle in the pharma domain including content production, approval, storage, and campaign deployment.
• Proficiency in MS Office applications: Word, Excel, and PowerPoint.
• Strong communication skills.
• Functional understanding of BI tools and performance KPIs and KBQs.

Good to Have:

• Basic understanding of web analytics and campaign taxonomy.
• Familiarity with Agile methodology and project execution frameworks.
• Experience working in an onshore-offshore delivery model across different time zones and cultures.
• Strong data-driven analytical skills with ability to work with partial information and ambiguity while maintaining high performance standards.