Senior Developer

Responsibilities

• Successfully lead and execute the design and development of marketing automation campaigns.
• Implement tracking and analytics solutions to measure the effectiveness of marketing campaigns and customer engagement.
• Collaborate with marketing stakeholders to gather requirements and translate business needs into technical solutions.
• Design and implement complex marketing campaigns via various digital channels.
• Conduct code reviews and ensure adherence to best practices and coding standards.
• Configure and optimize dynamic content personalization, data manipulation, and integration with external systems.
• Implement audience segmentation strategies based on customer demographics, behaviors, and engagement metrics to improve marketing effectiveness.
• Develop custom reporting and dashboards within the tool and integrated analytics platforms.
• Stay informed about industry trends, best practices, and emerging technologies in marketing automation and digital marketing, and share knowledge with the team through training sessions, workshops, and documentation.
• Proactively identify opportunities for process improvements and driving initiatives to increase operational efficiency and campaign effectiveness.
• Mentor junior developers and provide guidance on tool development best practices and methodologies.
• Troubleshoot and resolve technical issues related to tool configuration, data integration, and campaign execution.
• Key responsibilities include:
• Campaign estimation.
• Requirement gathering.
• Solution design.
• Platform setup with foundational schemas.
• Performance monitoring.
• Result analysis and reporting.
• Think creatively to design and deliver complex solutions.
• Enhance implementation and migration activities.
• Offer technology consulting.
• Ensure precise documentation and mentoring team members for achieving client success and desired outcomes, with a focus on durability and longevity.

Qualifications

• 4-year college degree in a technical field or equivalent.
• Adobe campaign related certification is a must.

Required Technical Skills:

• Experience in technology integrations with Marketing technologies (AJO, ACC, AEP).
• 1 year minimum of experience with AJO platform and more than 4 years working on Campaign implementations or managing projects.
• Hands-on experience on the Adobe Campaign tool is an added advantage.
• 3+ years of SQL development experience including ETL implementations.
• 3+ years of scripting/programming experience (JavaScript preferred).
• 1+ years of experience in cross-channel marketing campaign delivery, like Push Notifications, In-App deliveries.
• Eager to learn new applications of traditional technologies.
• Able to articulate and convey technical concepts to a mixed audience.
• Familiarity with enterprise software and project implementation life cycles is a plus.
• Knowledge of CRM and/or marketing applications and processes is a plus.
• Knowledge of basic marketing concepts such as Campaign RoI metrics and KRAs.