Brandtech+ (formerly known as OLIVER+) is a global team of creative thinkers, tech-savvy trendsetters, and production pros specialising in film, CGI, automation, AI, motion design, and digital/print content. We partner with over 300 clients in 40+ countries and counting. Our focus is to connect clients with high-quality solutions, talent and ambitious opportunities worldwide.
As a part of The Brandtech Group, we're at the forefront of leveragingcutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Senior Data Analyst
Location: Remote until further notice
A little bitabout the role:
- Deliver best-in-classaudience, category and marketanalytics that deliverrobustinsight and actionablelearningsfor various teams and practices, including but not limited to social management, creative, strategy and performance marketing.
- Interpret,interrogateand utilise datafromvarioussources social,search, survey,paneland 3rdparty research tobuild an integrated view of audiences and their needs,behavioursand attitudes.
- Bring together data fromnumeroussources to build audiencesegments,sub-culturesand rich profiles that inform what experiences and content we serve.
- Design,commissionand evaluate the results of surveys to gather more insight and test hypotheses on our audiences and creative work.
- Carry outaudits ofclient's social channels to understand effectiveness andidentifyplatform,contentand audience insightsrecommendations.
- Lay the foundations and execute best in class socialinsight reportingincludingbuildingmeasurement frameworks,social benchmarking,building report templates and defining strategic learnings / recommendations.
- Using social listening tools to track brand reputation,audiencesand content toidentifyemerging cultural trends and opportunities.
- Usinginfluencer toolsto support in the evaluation of influencer performance throughbespoke influencer measurement methodologies
- Act as thechampionforour insighttools and associatedproducts and servicesacrossthe business.
- Collaboratingcloselywith strategists, content,account management, socialand performance teams to deliver insights that matter.
- Contribute to pitchesand selling incultural andaudience intelligencepracticesto senior clients and internal stakeholders.
- Create insightand thought-leadership pieces based onaudience,behavioursand trends.
- Own and developrelationships withkeysupplierswithin our tech stackto maximiseusageand effectiveness.
- Embed best practice measurement, reporting and insight generation at the heart of all our work.
- Foster a culture of learning andexpertisewithin the Cultural and Audience Intelligence team by proactively organising learning sessions, training,and sharing industry updates.
- Manage a team of Analysts acrossnumerousInsight product/service offeringsacross research and measurement disciplines. Ensure the team is knowledgeable and trained indelivering aspects of these services.
- Track Analyst utilisation andmanage deliverables so the team and projectareboth efficient and hitting the brief.
What you will need to be great in this role:
- Strong critical-thinking and problem-solving skillswith a keen eye for detail
- A strategic thinker with an innovative approach to data, pushing the boundaries of how data can be used to decode consumers more emotional needs
- Expert using socialplatformssuch asBrandwatch,Meltwater,Talkwalker,CreatorIQandSprinklr
- Extensive experience working within social teamsand executionsacrossorganic, paid, influencer and earned
- Experience working with panel and survey providers such as Global Web Index,YouGov, Kantar
- Creatinganalyticalsolutions that aggregate and mine data fromnumeroussourcesto createricher audience viewsand segmentations,uncoveringinsightsthatdrive future strategy
- Excellent communication / data storytelling skills, ability to distil complex ideas for non-technical audiences
- An active interest in behavioural science approaches and techniques and how this can be delivered through data
- An active interest and understanding of AI marketing technologies and how they can be integrated into our practices
- Proactive ability toidentifyclient insight needs and build tailored solutions accordingly
- Desire to continually learn and push the boundaries
- Extremely organised and confident in managingteams of remote individuals
- Confident and proficient in presenting to senior client and internal stakeholders
- Confidentand comfortable working in a fast-paced, changing environment
- Collaborative team player, open minded
Req ID - 16962
#BTG+
Our values shape everything we do:
BeAmbitiousto succeed
BeImaginativeto push the boundaries of what's possible
BeInspirationalto do groundbreaking work
Bealways learningand listening to understand
BeResults-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
Brandtech+, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
Brandtech+ has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle.
