Senior Creative Strategist

About MIVI

Mivi is a pioneering audio technology brand, proudly manufacturing a 100% made-in-India portfolio. We are committed to delivering top-notch audio devices that resonate with our consumers needs and preferences.

Key Responsibilities:

·       Conceptualize and execute brand and product marketing campaigns across digital and offline platforms.

·       Develop go-to-market strategies for product launches and major sales events (Flipkart Big Billion Days, Amazon

Great India Festival, etc.).

·       Lead social media strategy and creative ideation to drive engagement and brand awareness.

·       Plan and manage influencer marketing campaigns, including creator partnerships and campaign execution.

·       Conduct market and competitor research to develop insight-driven strategies.

·       Collaborate with marketing, design, product and sales teams to ensure effective campaign execution.

·       Track campaign performance and optimize strategies based on data and consumer insights.

Core Skills & Qualifications

·       Proven experience in creative campaign ideation and execution.

·        Strong creative thinking paired with analytical and performance marketing skills.

·       Excellent written and verbal communication abilities.

·       Ability to balance brand storytelling with performance-driven strategy.

·       Demonstrated expertise in cross-team collaboration and stakeholder management.

·       Strong understanding of consumer behavior, trends and competitive positioning.

·       Hands-on experience in social media strategy, content planning and creative direction across platforms.

·       Experience in influencer marketing, including creator identification, campaign collaboration and performance

tracking.

·       Familiarity with modern AI tools for ideation, research and workflow optimization.

Who You Are

·       A strategist who thinks creatively and executes practically.

·       Comfortable working in a fast-moving, high-growth environment.

·       Curious, insight-driven, and performance-focused.

·       Able to turn ideas into campaigns that deliver real business impact.