Senior Copywriter

Company Overview

At TruNativ, we're redefining the way India thinks about nutrition. Health isn't just about recovery or aging it's about living at your peak, every single day. The shift is happening from addressing deficiencies to proactively optimizing well-being. And we're leading this movement with science-backed, effortless nutrition solutions designed for modern lifestyles. We're not just a brand; we're a revolution in how nutrition fits seamlessly into daily life making better health accessible, achievable, and sustainable for everyone.

If you're passionate about innovation, impact, and transforming lives, join us in shaping the future of nutrition!

#TruNativ #FuelBetter #JoinTheMovement #NowHiring

Trunativ has been recently backed by Emami Limited & Mr. Nithin Kamath - Zerodha Rainmatter.

• Know more about us: http://www.trunativ.co

Role: Senior copywriter

Department: Marketing

Location: Goregaon West (100% Work from Office)

Reports to: Head of Content & Communications

Job Description

Key Responsibilities:

• Develop and own the brand's copy strategy by establishing and evolving tone of voice, messaging frameworks and content principles across all touchpoints.

• Write and script performance-driven copy: video ad scripts (short-form & long-form), ad headlines, captions, CTAs that hook and convert.

• Create copy for retention & CRM: emails, SMS/WhatsApp flows, newsletters, lifecycle communication that nurtures, retains and re-engages customers.

• Write and optimize copy for websites, marketplaces and product pages: landing pages, SEO-driven blog content, marketplace listings (Amazon/Flipkart) ensuring clarity, discoverability and conversion.

• Produce content for owned & social platforms: blog posts, guides, social captions, thought-leadership pieces adapting tone and format for each channel while staying on brand.

• Collaborate deeply with cross-functional teams (design, video, motion graphics, performance marketing, SEO) to ensure copy, visuals, format and platform are aligned and optimal.

• Monitor and apply learnings: conduct competitor analysis, track content/ad performance, extract insights and iterate on copy to improve metrics (engagement, CTR, conversion, retention).

• Manage multiple content streams: maintain editorial calendars, ensure workflow efficiency, meet deadlines and deliver consistently high-quality copy.

• Stay ahead of storytelling formats: motion graphics scripts, CGI-based content, emerging social formats. Propose and execute new ways of narrating the brand story.

Qualifications & Skills Required:

- 3-4+ years of professional copywriting experience, ideally across brand, performance and digital content.

- Strong track record of writing across formats: ad scripts, web/SEO content, social media copy, long-form & short form content etc.

- Deep understanding of what makes copy work across channels and platforms. What hooks, what retains, what converts.

- Experience in performance marketing: comfortable writing for conversion, understanding metrics and utilizing data to refine copy.

- Excellent grasp of SEO best practices: writing content that ranks, drives traffic, and still reads naturally.

- Strong collaboration skills: able to work with creatives, editors, video/motion teams, performance marketers and product teams.

- High-quality writing: superior grammar, tone, clarity and brand-voice adaptability.

- Comfortable scripting videos and writing with in-house production in mind; ability to write for on-camera presence and motion/CGI formats.

- Proactive and strategic: you don't wait for instructions, you bring ideas, analyze competitors, propose new formats and push boundaries.

Immediate joiners or the candidates serving their notice period are preferred.