Senior Copywriter

About Till It Clicks

Till It Clicks is a Pune-based branding and advertising agency with over 10 years of experience in building impactful brand stories. We work with leading brands across industries such as building materials, manufacturing, real estate, and corporate sectors, delivering integrated marketing solutions across digital, offline, and content platforms.

Role Overview

We are looking for a highly creative and experienced Senior Copywriter who can lead brand narratives, develop compelling campaign ideas, and create impactful content across mediums. The role requires strong conceptual thinking, excellent command over language, and the ability to translate strategy into powerful communication.

Key Responsibilities

Creative & Campaign Development

Develop original campaign ideas, taglines, and communication concepts for brands.

Write high-impact copy for digital, print, films, social media, websites, brochures, and brand campaigns.

Translate brand strategies into compelling and meaningful storytelling.

Create long-form and short-form content aligned with brand voice and objectives.

Brand & Content Leadership

Understand client businesses, target audiences, and market dynamics to create relevant communication.

Define and maintain the brand tone of voice across projects.

Guide and mentor junior copywriters and content creators.

Ensure consistency, clarity, and quality across all written communication.

Pitch & Presentation Support

Play an important role in agency pitches by crafting strong concept notes, narratives, and campaign scripts.

Contribute to presentation content with sharp messaging and storytelling.

Work closely with strategists and designers to shape pitch-winning ideas.

Collaboration

Work closely with art directors, designers, strategists, and client servicing teams.

Participate in brainstorming sessions and contribute fresh, innovative ideas.

Adapt quickly to different industries, brands, and communication styles.

Required Skills & Qualifications

47 years of experience in an advertising agency, branding agency, or creative environment.

Strong portfolio showcasing campaigns, brand communication, and concept-driven work.

Excellent command over English copywriting (Hindi/Marathi is a strong plus).

Strong conceptual thinking and ability to craft big campaign ideas.

Ability to write across formats digital, print, video scripts, and brand storytelling.

Attention to detail and ability to deliver quality under deadlines.

Preferred Background

Experience working on integrated campaigns across digital and offline platforms.

Exposure to B2B brands, manufacturing, real estate, or industrial sectors is a plus.

Experience in writing for films, CGI campaigns, or brand stories will be an added advantage.

What we're looking for

A thinker who can turn simple ideas into powerful communication.

Someone who understands both creativity and brand objectives.

A strong storyteller who can shape narratives that connect emotionally and strategically.

A team player who brings energy, ideas, and ownership to the table.

Why Join Till It Clicks

Opportunity to work on reputed national brands and large-scale campaigns.

Creative freedom and involvement from idea to execution.

Exposure to diverse industries and integrated communication projects.

Collaborative and growth-focused work culture.