Job Title: Senior Copywriter
Location: Mumbai
Experience: 2+ years
Industry: Advertising
Employment Type: Full-Time
About the Role
We're looking for a Senior Copywriter who lives and breathes brand storytelling, headlines, taglines, and punchy copy that sells. This is not a content writing role it's about big campaign thinking, tight scripts, and concept-driven copywriting that drives brand and business results.
You'll work closely with art directors, strategists, and account leads to bring creative ideas to life across TV, digital, OOH, print, social, radio, experiential, and more.
Key Responsibilities
- Conceptualize and develop 360 advertising campaigns across platforms.
- Write sharp, engaging, and original copy for TVCs, print ads, digital banners, social campaigns, radio spots, and brand films.
- Craft brand tone of voice and messaging frameworks.
- Collaborate with art directors and designers to deliver unified creative output.
- Present ideas internally and to clients with clarity and persuasion.
- Lead junior copywriters and review their work to ensure consistency and quality.
- Stay current on industry trends and creative innovations.
What We're Looking For
- 2+ years of experience in an advertising agency or creative shop.
- A strong portfolio showcasing ad campaigns, scripts, taglines, and brand work (not blogs, SEO, or generic content).
- Mastery of tone, brevity, storytelling, and copy that cuts through.
- Deep understanding of brand communication and consumer psychology.
- Comfortable working in fast-paced environments with tight deadlines.
- Excellent communication and collaboration skills.
- Bonus: Experience in writing for diverse sectors (FMCG, tech, lifestyle, finance, etc.)
Preferred Qualifications
- Bachelor's degree in English, Advertising, Communications, or related field.
- Award-winning work or recognition at local/international ad festivals (Cannes, One Show, etc.) is a plus.
