Senior Copywriter | Marketing Automation

About the Role

We are looking for a Senior Copywriter to join Schbang's Marketing Automation Department.

This role is for a writer who sees communication beyond individual pieces of content. Someone who can understand a brand, its audience and its business objective, and translate that understanding into sharp, relevant communication across email, WhatsApp, push notifications, SMS, in-app communication and other CRM-led formats.

The role combines creative thinking, strong writing, channel adaptability and client ownership. You should be able to take a communication brief, understand the logic behind it, develop the right creative approach, articulate your thinking and execute it across the appropriate formats.

What You Will Do

• Own copywriting and communication for assigned accounts, from understanding the brief and audience to developing clear, strategically sound ideas.
• Develop CRM communication calendars and campaign territories across email, WhatsApp, push notifications, SMS, in-app communication, landing pages and other CRM formats.
• Adapt ideas to each channel's strengths, limitations and intended action, using copy, personalisation and interactivity effectively.
• Think beyond social trends and video-led executions to explore CRM and marketing automation as creative communication spaces.
• Ensure every communication has a clear purpose and is relevant to the audience, context and business objective.
• Use campaign data and metrics such as open rates, CTR and conversions to refine communication and improve effectiveness.
• Present ideas, calendars and recommendations to clients, clearly articulate and defend your thinking, and respond to feedback independently and constructively.
• Build client trust through strong work, clear communication and a sound understanding of their objectives.
• Contribute ideas, copy and channel-specific executions to pitches and new-business opportunities.

What We're Looking For

• 3–4 years of experience in copywriting, preferably within an advertising, creative, digital, CRM or brand environment.
• Strong writing and conceptual thinking skills, with the ability to create short-form, long-form, promotional, conversational and campaign-led communication.
• Experience working across multiple formats and channels, including email, WhatsApp, push notifications, SMS and other lifecycle communication.
• Ability to adapt your voice and approach across brands, audiences, objectives and formats while keeping the core idea consistent.
• A clear understanding that the right communication format depends on the business problem, audience and desired action, not just on what needs to be written.
• Ability to explain the strategic and creative rationale behind your work and use customer or campaign insights to improve it.
• Comfortable working independently with design, strategy, account management and marketing automation teams, managing feedback and presenting work to clients.
• Familiarity with CRM and marketing automation communication is preferred, but experience with specific platforms or tools is not mandatory.

You'll stand out if you have worked across both brand/advertising and CRM-led communication, understand segmentation, personalisation and customer journeys, and can demonstrate work across different categories, formats and channels.

You are curious, versatile and format-agnostic. You don't define yourself as only an email writer or social media copywriter. You see the format as a tool, not the idea, and can move from a strategic communication calendar to a six-word push notification or a WhatsApp conversation without losing the core thought.

You enjoy solving communication problems and are comfortable questioning briefs when necessary. You understand that good copy isn't just about sounding clever; it needs to be relevant, purposeful and effective. You're also comfortable working in a space where creativity may take the form of a well-timed message, a smart customer journey, a personalised communication or a simple line that makes someone take action.