Senior Copywriter

Sr. Copywriter JD (Onsite)

CTC: 8–12LPA (basis fitment and exp)

Location: Lower Parel

Role Overview

•Lead copy development across digital campaigns, social media, brand communication, integrated marketing initiatives, and new business pitches.

•Develop compelling brand narratives, campaign concepts, and creative communication aligned with client objectives and audience insights.

•Collaborate closely with Creative Strategists, Designers, Account Managers, and Content teams to deliver impactful campaigns.

•Own end-to-end copy creation across social media, scripts, websites, digital ads, presentations, and brand campaigns.

•Translate briefs into strong creative concepts and multiple campaign routes.

•Identify cultural trends, platform innovations, and consumer insights to drive relevant content ideas.

•Conceptualize and execute topical content and moment-marketing opportunities.

•Present ideas confidently in internal reviews and client discussions.

•Review and refine content to maintain consistency in tone, grammar, and brand voice.

•Mentor junior copywriters and elevate creative standards across the team.

•Contribute to award entries, case studies, and new business presentations.

Requirements

•Exceptional writing, editing, and proofreading skills.

•Strong conceptual thinking and campaign ideation abilities.

•Deep understanding of digital platforms, social media trends, and audience behavior.

•Experience writing across films, digital ads, websites, social media, and branded content.

•Ability to manage multiple projects independently while meeting deadlines.

•Strong presentation and communication skills.

•Understanding of brand strategy and marketing objectives.

•High attention to detail and creative excellence.

•Collaborative mindset and ability to thrive in a fast-paced environment.

•Familiarity with AI-assisted content tools and social listening platforms.

Preferred Qualifications

•Experience with lifestyle, fashion, beauty, hospitality, FMCG, or consumer brands.

•Strong portfolio demonstrating campaigns, storytelling, and conceptual thinking.

•Experience mentoring junior team members or leading creative projects