Senior Copywriter

Sr. Copywriter JD (Onsite)

CTC: 8–12LPA (basis fitment and exp)

Location: BKC

Role Overview:

We are looking for a Senior Copywriter who can bring strong ideas, sharp writing and a deep understanding of brands and audiences to the table.

Key Responsibilities:

• Develop creative concepts and campaign ideas across digital and integrated platforms.
• Write compelling copy for digital campaigns, social media, video scripts, websites and branded content.
• Translate brand and consumer insights into strong creative ideas and narratives.
• Collaborate with Art Directors and Designers to take ideas from concept to execution.
• Work closely with Strategy and Account teams to understand briefs and business objectives.
• Present and articulate creative ideas when required.
• Maintain consistency in brand voice, tone and communication.
• Take ownership of campaigns and deliver high-quality copy within timelines.
• Review and refine work to ensure strong creative craft and attention to detail.
• Stay current with digital culture, consumer behaviour, content trends and emerging formats.
• Explore AI and new-age creative tools to enhance ideation and execution.

What We're Looking For

• 5–8 years of experience in a digital, creative or integrated advertising agency.
• Strong portfolio showcasing campaign-led creative work, beyond routine social media content.
• Excellent conceptual thinking and copywriting skills.
• Ability to turn a brief into a strong creative thought and compelling execution.
• Strong understanding of brands, storytelling and communication.
• Ability to write across multiple formats and platforms.
• Strong collaboration skills with Creative, Strategy and Account teams.
• Good presentation and communication skills.
• A curious creative thinker who actively follows culture, trends and new ways of communicating.

Good to Have:

• Experience working with large brands or multiple categories.
• Exposure to integrated campaigns across digital and offline.
• Experience contributing to pitches and campaign presentations.
• Familiarity with AI tools and emerging creative technologies.