Job Description
Senior Copywriter
About Us
We're a fast-growing, consumer-first D2C skincare brand, SEREKO. We are India's first Pscyhodermatology Brand. You can read more about us on- www.serekoshop.com.
We're on a mission to create meaningful, memorable brand experiences—and the words we use matter. That's where you come in.
We're looking for a creative and strategic Copywriter who not only gets consumer psychology but can turn that insight into powerful, high-converting copy across all digital touchpoints—from high-performing Meta ads to SEO-rich long-form content.
Location: Sector 142, Noida
Experience Level: 3–6 years preferred
Industry: Direct-to-Consumer (D2C), E-commerce, Digital Marketing, skincare industry would be bonus
What You'll Do
- Write compelling, on-brand copy for Meta ads, Google ads, emailers, landing pages, product detail pages (PDPs), banners, and more.
- Collaborate closely with designers, marketers, and product teams to develop integrated campaign concepts.
- Craft persuasive product storytelling and benefit-led messaging tailored for e-commerce.
- Develop and maintain a consistent brand tone and voice across all customer communication.
- Write SEO-optimized blog content for both on-page and off-page SEO efforts—keyword research knowledge is key.
- Analyze performance of copy (e.g., CTRs, conversions) and iterate based on real data.
- Stay updated with digital trends, consumer behavior, and competitor messaging in the D2C space.
What You Bring
- 3–6 years of proven copywriting experience with a D2C brand or digital agency serving D2C clients.
- Strong understanding of consumer psychology and the nuances of direct response copywriting.
- A strong portfolio showcasing work across digital ad campaigns, product pages, website content, and SEO blogs.
- Proficiency in writing SEO-friendly long-form content, including blog posts and articles.
- Ability to simplify complex ideas into clear, compelling messaging.
- Attention to detail with excellent grammar, syntax, and editing skills.
- Self-starter attitude with the ability to juggle multiple projects and meet tight deadlines.
- Familiarity with tools like Google Analytics, Semrush/Ahrefs, SurferSEO, or similar is a plus.
Bonus Points If You Have
- Experience with email marketing and retention marketing.
- Understanding of conversion rate optimization (CRO) best practices.
- A passion for branding, storytelling, and user experience.
What We Offer
- Competitive salary and performance incentives
- A collaborative, growth-focused environment
- Exposure to fast-paced brand-building from the ground up
- Opportunities to lead and own big creative projects
- Learning and development support
How to Apply
Send us your resume, portfolio, and a short note on why you're a fit for this role at [Confidential Information].
Be sure to include 2–3 samples of performance-driven copy, especially for ads, PDPs, or blogs.
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