Senior Copywriter
Location: Bangalore
Work Mode: On-site
Department: Marketing / Brand
Reporting to: Creative / Brand Leadership
About the Role
Orchids The International School is looking for a Senior Copywriter with strong advertising experience and the ability to write effective, platform-first communication across press, OOH, social media ads, digital video, and Meta video ads.
This is a hands-on role for a writer who can move fluently between English and Indian languages, crafting high-impact short-form and long-form copy that connects with parents and families across regions.
Key Responsibilities
- Write compelling advertising copy for press ads, including long-format and tactical print communication.
- Develop clear, impactful out-of-home (OOH) copy for hoardings, transit media, and onground branding.
- Create social media ad copy across static, carousel, reel, and story formats.
- Write digital video and Meta video ad scripts (15s, 20s, 30s) for:
o Meta platforms (Instagram & Facebook)
o Performance marketing campaigns
o Brand and admissions-led communication
- Develop Meta Ads copy including primary text, headlines, descriptions, and CTA variants.
- Adapt copy across multiple languages and tonalities based on region and audience.
- Collaborate closely with designers, video teams, and performance marketers to ensure copy aligns with creative and conversion goals.
- Contribute to idea generation, campaign concepts, and creative discussions.
- Edit, proofread, and refine copy for accuracy, tone, and quality.
- Stay updated on advertising trends, platform best practices, and short-form content formats.
Qualifications & Experience
- 47 years of experience in advertising copywriting.
- Experience working in a creative agency, in-house brand team, or both.
- Strong portfolio showcasing work across:
o Press advertising
o OOH
o Social media ads
o Meta video ads (Reels, Stories, Feed videos)
o Short-form digital video scripts
- Multilingual writing capability is mandatory:
o Strong command over Hindi and HindiEnglish (Hinglish).
o Working knowledge of Kannada is a strong plus.
o Ability to write in any Indian language other than English is considered a significant advantage.
- Excellent command over structure, storytelling, and short-form writing.
- Ability to work in a fast-paced, collaborative, on-site environment.
- Experience in education, parenting, or consumer brands is a plus.
Key Skills
- Advertising Copywriting
- Press & OOH Copy
- Social Media & Meta Ads Copy
- Multilingual Writing (Hindi, Hinglish, Kannada plus other Indian languages)
- Meta Video Ad Scriptwriting (15s30s)
- Short-form Content Writing Concept Development & Brand Voice
What We Offer
- Opportunity to work on high-impact brand and performance campaigns.
- Exposure to multi-city, multilingual communication.
- Collaborative, on-site creative environment.
- Clear growth path within the creative function.
