Job Description
About Group Bayport
Recently included in The Inc. 5000, an annual list of the fastest-growing private companies in America, Group Bayport is a rapidly growing global e-Commerce B2B2C, B2B, and B2C organization that has re-defined the business of delivering high-quality custom products through a unique blend of cutting-edge digital technologies, robust manufacturing capabilities, and a global supply chain. An industry leader in print technology, Group Bayport operates in the United States, Canada, Australia, New Zealand, the UK, and India through its family of brands BannerBuzz, Covers&All, Vivyx Printing, Circle One, Giant Media, and Neon Earth. From full suites of trade show and small business marketing solutions to sophisticated outdoor living covers, signages, and shades to eclectic personal accents and home decor, we help our customers, clients, and partners to make a personalized statement through customization.
While our advanced technology and customer focus are certainly our salient attributes, our true strength comes from our team of 1450+ people. We are seeking exceptional talent across the board to join us in our exciting growth journey.
For more about Group Bayport, please visit
Website: https://groupbayport.com/about-us/
LinkedIn: https://www.linkedin.com/company/groupbayport/mycompany/
About The Role
Job Title: Senior Copywriter
Location: Gurgaon
Overview: We are building a team of experienced copywriters passionate for conversion copy & folks who enjoy cracking big-ticket campaigns. As a senior member of our creative team, you will be responsible for writing copy that resonates with our customers & drives up retention rates in the US, UK, CA, AU, and NZ markets.
Responsibilities
Create engaging email campaigns that can improve CTRs & open rates.
Develop campaign ideas for website promotions aligned to each market's sensibilities.
Social media campaign ideation to engage, acquire & retain customers.
Collaborate with art, business team, and other stakeholders to optimize and plan CRM journeys, direct mailers, unique offline marketing collaterals & more.
Initiate & take charge of brand-building initiatives including but not limited to image guidelines, brand ladder, and other brand development projects.
Continuously analyze and optimize the creative strategy of ongoing campaigns for maximum business impact.
Requirements
5-8 years of experience in creating organic & paid media campaigns.
Excellent writing, editing, and proofreading skills, with a penchant for enthralling & engaging the audience.
Knowledge of e-commerce best practices & conversion rate optimization processes.
Adept at writing in a variety of styles, from casual conversational to fun formal, to cater to B2B & B2C audiences.
Strong ability to communicate and collaborate effectively with cross-functional teams.
Creative and strategic thinking, with a focus on results and ROI.
Familiarity with US, UK, CA, AUS, and NZ markets, including cultural and linguistic differences.
Qualifications (optional)
Bachelor's degree in English literature, Marketing, Communications, or a related field.
