Senior Copywriter

Copywriter – Job Description

We are looking for a detail-oriented and research-driven Copywriter with strong long-form writing capabilities to create compelling content for domestic and global audiences. The ideal candidate should have experience developing marketing and educational content assets, with a keen eye for clarity, accuracy, storytelling, and brand consistency.

Key Responsibilities

• Develop comprehensive long-form content assets such as program brochures, career guides, curriculum guides, project reports, one-pagers, mailers, and other marketing collateral to support learner engagement and program promotion.
• Edit and proofread marketing materials to ensure grammatical accuracy, consistency, clarity, and alignment with brand tone and messaging.
• Manage and maintain a structured content calendar to ensure timely creation, review, and updates of all content assets.
• Review and refine content created by junior writers, providing constructive feedback and mentoring to improve overall content quality.
• Collaborate with cross-functional teams including designers, marketing teams, and internal stakeholders to create and update content based on evolving business requirements.
• Conduct in-depth secondary research on emerging technologies, industry trends, career pathways, and the evolving edtech landscape to create insightful and informative content.
• Work on data-driven research reports by collecting, filtering, analyzing, and presenting information in a clear and structured format.
• Write high-performing ad copy, blogs, emailers, and digital marketing content to support lead generation and program marketing initiatives.
• Analyze content performance and marketing data to improve the effectiveness of communication assets across channels.

What We're Looking For

• Master's degree in English or Journalism,
• 3–4 years of experience in copywriting, content marketing, or editorial roles, preferably in the edtech or education industry.
• Strong research and analytical skills with the ability to simplify complex concepts into engaging, audience-friendly narratives.
• Exceptional editing, proofreading, and grammar skills with strong attention to detail.
• Proven experience in creating long-form marketing and informational content.
• Strong understanding of marketing communication and brand storytelling for a US/global audience.
• Ability to maintain a consistent brand voice across multiple formats and channels.
• Experience working collaboratively with multiple stakeholders in a fast-paced environment.
• Strong organizational and time-management skills with a structured approach to content planning and execution.