Senior Copywriter

Company Description:

Dentsu AMP is a content-focused creative agency and integrated production house, built to deliver high-impact, culture-led storytelling for brands in the digital and social ecosystem. Part of the dentsu India network, AMP brings together strategy, creativity, and on-ground execution under one roof enabling faster, sharper, and more relevant content solutions. With a strong pulse on pop culture, digital trends, and real-time content creation, the agency thrives at the intersection of creativity and production. Headquartered in Mumbai, Dentsu AMP operates as a high-energy, hands-on environment that values craft, cultural awareness, physical well-being, and disciplined work ethics, making it a space for ambitious creative talent to grow and do meaningful, visible work

Role Overview:

We're looking for a Senior Copywriter / Scriptwriter who can turn briefs into compelling stories, sharp scripts, and culturally relevant creative. The ideal candidate is a strong storyteller who understands how to build narratives for the screen — from the first hook and concept to dialogue, pacing, and the final script — while also bringing strong copywriting and campaign thinking to the table.

Key Responsibilities

• Lead scriptwriting and storytelling for branded films, digital films, Reels, YouTube, creator-led content, and social-first campaigns.
• Develop concepts, narratives, story arcs, hooks, dialogue, treatments, and voiceovers that are creatively strong and visually translatable.
• Turn brand briefs into original campaign ideas and compelling story-led content rooted in audience behaviour, culture, and trends.
• Write strong campaign and digital copy including headlines, taglines, captions, on-screen copy, and brand messaging across platforms.
• Collaborate with Creative, Strategy, Production, Directors, Designers, and Account teams to take ideas from concept to execution.
• Develop creative narratives, treatments, references, and pitch content, and confidently present and sell ideas internally and to clients.
• Review and elevate scripts and copy while mentoring junior writers and maintaining a high creative standard across projects.

Key Skills

• Scriptwriting & Visual Storytelling — narrative structure, dialogue, pacing, characterisation, treatments, and story development
• Creative Conceptualisation & Campaign Thinking — turning briefs into distinctive, culturally relevant ideas
• Branded & Social Video Content — films, Reels, YouTube, creator-led content, and platform-native storytelling
• Copywriting & Brand Voice — headlines, taglines, captions, campaign copy, and tone of voice
• Pop Culture & Audience Understanding — strong grasp of trends, internet culture, creators, and what makes content resonate

Qualifications & Experience

• 7+ years of experience in scriptwriting, copywriting, advertising, branded content, digital media, or creative agencies, with strong experience in video-led storytelling.
• Proven ability to take a brief from concept to production-ready script, with a portfolio showcasing strong scripts, storytelling, and branded content.
• Excellent command of narrative, dialogue, visual writing, and creative copy, with the ability to adapt across brands, formats, and audiences.
• Experience collaborating with creative, production, strategy, directors, creators, and brands, with strong communication and presentation skills.
• Portfolio is mandatory and should demonstrate a strong mix of scripts, films, digital/social campaigns, and copywriting.