Senior Copywriter

Role Overview

Location- Fort, Mumbai

CTC Range- 7-8 Lpa

Experience- 2-4 years

Type- WFO (Mon-Fri)

Please fill-in your portfolio/ work-samples in this form. (note that submission of this form is mandatory to move forward with your candidature).

Form Link- https://forms.gle/QnyXLKcwqd78cHQD7

As a Copywriter at Caresmith, you will be responsible for developing compelling product narratives and marketing communication across Amazon listings, product manuals, performance marketing creatives, video scripts, and website content.

The ideal candidate combines strong writing skills with customer research, commercial thinking, and a deep understanding of how eCommerce brands grow. You should be comfortable using AI tools to accelerate research, ideation, and content production while maintaining high standards of quality and accuracy.

Key Responsibilities

• Write high-converting product descriptions, Amazon listings, A+ content, and marketplace communication.
• Develop product positioning, messaging frameworks, and value propositions for new and existing products.
• Create scripts for performance marketing videos, UGC ads, product explainers, and brand campaigns.
• Write blogs, email campaigns, website content, landing pages, and lifecycle marketing communication.
• Conduct customer research and develop detailed buyer personas.
• Analyze customer reviews, support conversations, competitor communication, and market trends to uncover actionable insights.
• Translate technical product features into clear customer benefits and persuasive storytelling.
• Collaborate closely with design, performance marketing, product, and video teams to create cohesive campaigns.
• Build repeatable content systems and leverage AI tools to improve speed, research depth, and content output.
• Ensure consistency of brand voice across all channels and customer touchpoints.

What We're Looking For

• Minimum 2 years of experience in copywriting, content strategy, brand communication, or performance marketing.
• Strong experience working with D2C, eCommerce, consumer products, health, wellness, beauty, personal care, or lifestyle brands.
• Excellent written communication and articulation skills.
• Strong research mindset with the ability to gather, organize, and synthesize information quickly.
• Ability to structure complex ideas into simple, compelling communication.
• Understanding of customer psychology, positioning, messaging, and conversion-focused writing.
• Familiarity with Amazon marketplace content, product launches, and e-commerce funnels.
• Experience using AI tools such as ChatGPT, Claude, Perplexity, or similar platforms to improve productivity and research quality.
• Strong project management and self-management skills with the ability to independently prioritize work and meet deadlines.

Success in this role will be measured on:

• Quality and clarity of communication.
• Depth of research behind content.
• Ability to articulate customer problems and product solutions.
• Speed of execution without compromising quality.
• Impact on conversion rates, engagement, and campaign performance.
• Ability to develop differentiated positioning in competitive categories.
• Effective use of AI and research frameworks to improve output quality and efficiency.