Senior Copywriter

ABOUT THE POSITION

California Burrito is a fast-growing food company that believes fast-food should be different. Our dream is to inspire a fast-food culture that offers wholesome, sustainable & great tasting food made from real ingredients. We're looking for a Copy Lead who doesn't just write, but owns the voice of the brand. Someone with a very creative, slightly whacky brain who can keep things bold, fresh, and unmistakably on-brand across everything we put out.

THE IDEAL CANDIDATE

• 3+ years of experience in copywriting
• Experience working on FMCG or food brands (agency background is a big plus)
• A very creative, slightly whacky thinker who can come up with original ideas consistently
• Strong sense of ownership and pride in your work
• Solid creative judgement. You know what's good and what's not there yet
• A proactive thinker who doesn't wait for briefs to get inspired
• Someone who believes in their ideas and can rally people around them
• A team player who enjoys collaboration and brainstorming

ROLES/RESPONSIBILITIES:

• Own and shape the brand voice across all communication
• Lead copy decisions and ensure consistency across campaigns, content, and platforms
• Work closely with design, marketing, and strategy teams to crack ideas together
• Bring original, and culture-relevant ideas to the table, and push them through
• Think across formats. Social, static, video, retail, print, and know what works where
• Keep the work exciting, fresh, and never just okay

SALARY

Will depend on experience. Upto 12 LPA. Conveyance and mobile expenses covered by company.

ABOUT THE COMPANY:

California Burrito is a Mexican fast-casual restaurant chain serving freshly made and great tasting burritos, tacos, bowls, salads and nachos with its presence in 130+ locations across India in Bangalore, Delhi, Hyderabad, Chennai and Pune. Our make-it-yourself menu makes it possible for customers who are vegetarian, vegan and paleo to customize orders and meet dietary requirements. We make our food with honestly good ingredients and are on a mission to make sustainable living a habit.

Website: www.californiaburrito.in

LinkedIn Page: www.linkedin.com/company/californiaburrito

Instagram: https://www.instagram.com/californiaburrito_in/

Corporate Office Address:

1st Floor, Sapota Park, Joseph Chammanur Hall, 1st Main Rd, 1st Cross Rd, Indiranagar,

Bengaluru, Karnataka 560038