Job Title: Senior Copywriter
Location: Mumbai [Onsite]
Experience: 47 Years
Job Summary
We are seeking a Senior Copywriter to lead the development of compelling, clear, and engaging content across multiple platforms. The ideal candidate is a creative thinker with strong storytelling abilities, a strategic mindset, and experience delivering high-quality copy that aligns with brand voice and business objectives.
Key Responsibilities- Create high-quality copy for websites, landing pages, campaigns, advertisements, blogs, social media, emailers, and marketing collaterals.
- Translate complex ideas into simple, engaging, and audience-focused messaging.
- Lead content ideation and messaging strategies for multiple brands and campaigns.
- Ensure consistency with brand tone, style guidelines, and quality standards.
- Collaborate closely with design, SEO, performance marketing, and strategy teams to deliver integrated campaigns.
- Review, edit, and mentor junior copywriters to maintain content quality and consistency.
- Conduct research on industry trends, audience insights, and competitor messaging to strengthen content effectiveness.
- Optimize copy for SEO, engagement, and conversions.
- Manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
Required Skills & Qualifications- Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.
- 47 years of professional copywriting experience in digital marketing, advertising, or branding.
- Exceptional writing, editing, and proofreading skills.
- Experience with digital campaigns, performance ads, and long-form content.
- Strong understanding of SEO principles and content optimization.
- Ability to think creatively while aligning content with business goals.
- Strong attention to detail and ability to maintain accuracy and consistency.
- Excellent communication and collaboration skills.
