Profile- Senior Content Writer
- Budget: Market standard hike
- Shift: 5:00 PM - 2:00 AM IST
- Experience: 5-8 Years
- Location : Remote
We are looking for a Senior Content Writer to lead and execute high-impact content initiatives across multiple channels. This role requires a strong understanding of B2B SaaS, demand generation, and content-driven growth, with the ability to create compelling, audience-focused content that drives engagement and pipeline.
JOB OVERVIEW:
Content Creation & Strategy
Create and manage high-quality content across formats including: Case studies and customer success stories Blogs (new content and refresh of existing content) Email marketing campaigns and sequences Social media content (for company and leadership profiles) Develop engaging webinar assets including: Webinar titles and descriptions Landing page content Post-event follow-up content
Social Media & Brand Content
Drive social content strategy and execution for platforms like LinkedIn Plan and execute social campaigns aligned with marketing goals Create thought leadership content for leadership (e.g., CEO/Founders)
Video & Multimedia Content Support
Support creation of video testimonials and customer stories Collaborate on YouTube strategy and content planning Assist in scripting, ideation, and positioning for video content
Marketing & Campaign Support
Work closely with marketing and GTM teams to support: Campaign messaging, Product launches and webinar promotions
Support content requirements for landing pages and new page launches
Engagement & Outreach Support
Assist with LinkedIn outreach activities (e.g., webinar invites from leadership accounts) Support content for event promotions (e.g., webinars, SaaS conferences like SAS25)
Qualifications:
5–8+ years of experience in content writing, preferably in B2B SaaS
Strong understanding of US market audience and tone Proven experience in writing for demand generation and growth marketing Excellent command over written and spoken English Ability to create content across formats: long-form, short-form, and multimedia Experience with SEO, content optimization, and analytics is a plus Familiarity with tools like HubSpot, Google Analytics, LinkedIn, and CMS platforms
What We're Looking For:
Strong storytelling and messaging skills Ability to translate complex concepts into clear, engaging content Proactive mindset with ownership of content initiatives Experience working in fast-paced, remote environments Ability to collaborate across teams and manage multiple priorities
Reporting: This position will report to the VP of Demand Generation & Revenue Strategy or as assigned by Management.
Employment Type- Full-Time, Permanent
