Senior Content Writer
5+ Years Experience | IT Services · B2B · US Market | Full-time
We need someone who can take a topic, research it properly, write it well, and hand over something ready to publish — without being managed through every step. Full ownership, every piece. And someone who knows exactly where content and SEO are headed in 2026 — not catching up to it.
ABOUT THE ROLE
Maruti TechLabs builds software and technology solutions for US clients — across insurance, legal, health tech, retail industry and works on latest technologies like AI/ML, Cloud, and Data.
This is a senior individual contributor role. You'll own content end to end — from deciding what to write, to researching it, writing it, and editing it yourself before it goes anywhere.
WHAT YOU'LL OWN
- Research — Every piece starts here. Primary sources, industry reports, internal SME conversations where needed. You don't write from assumptions when facts are available.
- Writing — Clean, direct, built for a US tech audience. Strong openings, tight structure, real point of view. You write it yourself — AI can support your process but the voice and judgment are yours.
- Self-editing — What you hand over is publish-ready. You cut what doesn't earn its place, fix what doesn't communicate clearly, and don't rely on someone else to catch what you should have caught.
WHAT YOU'LL WRITE
- Website pages that rank and speak to a US buyer's actual problem — not a list of capabilities dressed up as a service page
- Long-form blogs and articles with a real point of view — the kind that get bookmarked, not just indexed
- Whitepapers that demonstrate deep expertise and give US enterprise buyers a reason to trust us
- Case studies written as stories with a real problem, real solution, and specific outcomes — not feature summaries
- Press releases and announcements that are newsworthy in framing, not just internally exciting
WHAT WE'RE LOOKING FOR
- 5+ years in B2B content — IT services, SaaS, or tech consulting. You understand how technology companies sell and who they reselling to
- A portfolio with ranked content — you can point to pages or articles you wrote, tell us what they rank for, and explain the decisions behind them
- Experience across all core formats — whitepapers, case studies, long-form articles, web pages. Not just blogs
- Written for a US audience — you understand the tone, the cultural context, and how US tech buyers think about vendor selection
- Research discipline — you go to primary sources, verify claims, and write with specificity rather than generality
- SEO as a craft, not a checklist — you know the difference between search intent and keywords, understand how search behaviour is shifting in 2025–26, and write accordingly
- Brand awareness — you pick up a company's voice quickly and maintain it consistently across formats
STAYING CURRENT ISN'T OPTIONAL
Search and content are changing faster right now than they have in a long time. We need someone who is actively keeping up — not reading about it six months later.
- You follow shifts in SEO in real time — algorithm updates, changes in how SERPs look, the rise of zero-click results, what's working in long-form vs. short-form right now. You have opinions based on observation, not just articles you read.
- You understand Generative Engine Optimization (GEO) — you know that ranking on Google and being cited by Chat GPT, Perplexity, or Google's AI Overviews are increasingly different goals, and you write with both in mind.
- You know how LLMs surface content — what makes a piece get cited in an
AI-generated answer, how entity clarity, structure, and authority signals factor in, and why some well-written content gets ignored by AI and some average content gets picked up.
- You're experimenting, not just observing — you've actively tested content for LLM visibility, tracked what gets cited, and adjusted your approach based on what you found.
THE PORTFOLIO BAR
We want to see work that ranks on search — pages or articles you wrote, what they rank for, and the thinking behind them.
What will genuinely set you apart: evidence that your content has been cited or referenced in LLM outputs — Chat GPT, Perplexity, Google AI Overviews, or similar. If you've tracked this, tested for it, and have examples, that's the kind of proof of work that tells us you're thinking about content the way it needs to be thought about in 2026.
GOOD TO HAVE
Domain familiarity in any of these means less ramp-up time and more credible writing from day one:
AI / ML · Health Tech · Insurance Tech. Legal Tech · Custom Software Development · Cloud & DevOps · Digital Transformation
ONE HONEST NOTE
We're based in India, writing for US buyers — CTOs, product owners, and founders who've seen a lot of IT vendor content and can tell immediately when it wasn't written for them. Your job is to make ours feel like it was. If closing that gap sounds like an interesting challenge, we'd love to hear from you.
