The Creative Content & Copywriter will be responsible for handling end-to-end content requirements including:
- Branding content
- Website content
- Digital marketing campaigns
- Paid advertisement copy
- Social media captions
- Creative campaign concepts
This role requires someone who understands marketing psychology, brand voice, performance marketing, and storytelling.
Key Responsibilities
- Content & Copywriting
- Write compelling ad copies for Meta, Google, LinkedIn & other paid platforms
- Develop high-converting landing page & website content
- Create creative captions & hooks for social media campaigns
- Draft brand positioning statements, taglines, and campaign themes
- Write email marketing & automation copy
- Script writing for reels, ads, and promotional videos
- Creative Thinking
- Develop campaign ideas aligned with brand objectives
- Collaborate with graphic designers & performance marketers
- Create engaging content calendars & campaign narratives
- Turn marketing briefs into powerful storytelling assets
- Performance-Focused Writing
- Write conversion-oriented content for lead generation campaigns
- A/B test ad copies and optimize messaging
- Understand audience psychology & write for different buyer personas
- Align content with funnel stages (Awareness Consideration Conversion)
- Ownership & Timelines
- Handle multiple client projects simultaneously
- Deliver quality content within strict deadlines
- Maintain consistency in brand tone and voice
About Company: Osumare is Pune's leading software development and digital marketing company, with more than 200 clients across the world. Our mission is to work on ideas, analyze them, and shape them into perfection through our mantra, converge, collaborate, and change. It's nothing but converging on a common platform to present ideas, shaping them by collaborating while changing our overall outlook for the better. Every idea planted and grown up helps build our vision of an emancipated future. These values fall in line with the eternal message given by the great Swami Vivekananda: Arise, stand and awaken, and stop not till you reach the goal! Words like motivation, single-minded devotion, skill development, the right attitude, and consistency with hard work are our best friends.
