The Content Writer will create compelling, engaging, and optimized content to drive organic traffic, build brand authority, and generate leads.
Key Responsibilities (KRA):
- Content Creation & Strategy
- Write SEO-friendly blog posts, landing pages, case studies, and email newsletters.
- Develop scripts for video marketing and podcasts.
- SEO Optimization & Research
- Conduct keyword research and incorporate best SEO practices in content.
- Update and optimize existing content for better ranking.
- Social Media & Branding Support
- Write engaging copy for social media posts, captions, and ads.
- Collaboration & Content Calendar Management
- Work closely with marketing, design, and SEO teams to align content with strategy.
- Performance Tracking & Improvement
- Monitor engagement metrics (bounce rate, time on page, social shares).
- Adapt content based on analytics insights.
Key Performance Indicators (KPI):
- Organic Traffic Growth
- Engagement Rate (Time on Page, Social Shares, CTR)
- Keyword Rankings & Backlinks Earned
- Lead Generation from Content Marketing
- Content Production Consistency & Quality
