Cyware is where you belong!
Cyware offers the technology organizations need to build a virtual cyber fusion center. With separate but integrated solutions including an advanced threat intel platform (TIP), vendor-agnostic security automation (SOAR), and security case management, organizations are able to increase speed and accuracy while reducing costs and analyst burn out. Cyware's virtual cyber fusion solutions make secure collaboration, information sharing, and enhanced threat visibility a reality for enterprises, sharing communities (ISAC/ISAO), MSSPs, and government agencies of all sizes and needs.
Come join an exciting startup company in the cybersecurity space that has completed its $30 million dollar Series C funding!
We're a lean team, so your impact will be felt immediately. If this all sounds like a good fit for you, why not join us
Role Overview:
We are looking for a Content Marketing Specialist to own and drive Cyware's end-to-end content strategy. This role will be responsible for translating complex cybersecurity concepts and product capabilities into compelling narratives that drive awareness, engagement, and pipeline. This is a high-impact, high-visibility role working closely with leadership, product marketing, and growth teams.
What You Will Do:
Content Strategy & Ownership
- Own and drive end-to-end content strategy aligned to business, marketing, and pipeline goals
- Build and manage a scalable content roadmap across funnel stages (awareness, consideration, conversion)
- Align content with product launches, campaigns, and always-on initiatives in partnership with Product Marketing and Growth
Content Creation & Storytelling
- Drive creation of high-quality content including blogs, guides, eBooks, whitepapers, case studies, website pages, landing pages, newsletters, and social content
- Translate complex cybersecurity concepts, product capabilities, and use cases into clear, compelling narratives
Content Repurposing & Scale
- Build and scale a strong content repurposing engine (one core asset to multiple formats such as posts, snippets, videos, and carousels)
Distribution & Campaign Integration
- Drive content distribution across organic channels, especially LinkedIn and SEO
- Partner with Growth and PPC teams to integrate content into paid and inbound campaigns
Thought Leadership
- Collaborate with leadership to develop POV-driven content and elevate Cyware's voice in cybersecurity
Cross-functional Collaboration
- Work closely with Product Marketing (messaging), Growth/PPC (campaign execution), and Design (creative assets)
- Ensure alignment between content, campaigns, and pipeline goals
Performance & Optimization
- Own content performance with a focus on pipeline impact, conversions, and engagement
- Track full-funnel metrics (engagement, conversion, MQLs, SQLs) and continuously optimize based on data and insights
What We Are Looking For
- 6–10 years of experience in content marketing, specifically in B2B Enterprise SaaS within the cybersecurity domain
- Strong ability to simplify complex technical concepts into clear, compelling, and SEO/GEO-optimized content
- Proven experience owning end-to-end content strategy, from planning and creation to distribution and performance reporting
- Deep understanding of SEO, organic growth, LinkedIn-led distribution, and full-funnel content journeys
- Ability to drive content as a core lever in integrated campaigns across paid and organic channels
- Experience working closely with Product Marketing and Growth teams to align content with launches, campaigns, and always-on initiatives
- Data-driven mindset with experience tracking and optimizing full-funnel metrics including engagement, conversion, MQLs, SQLs, and pipeline impact
- Strong cross-functional collaboration skills, including working with design and leadership for high-impact and thought leadership content
- Proven ability to create and scale multiple content formats including blogs, guides, eBooks, whitepapers, case studies, product content, pitch decks, video scripts, newsletters, email campaigns, and social media content
- Excellent storytelling, writing, and editing skills with the ability to shape narratives using industry trends and competitive insights
You'll love working at Cyware because
- We'll invest in your career. Our company's growing quickly, and we'll give you the opportunity to do the same. You'll have access to a number of professional development opportunities so that you can keep up with the company's evolving needs.
- We offer competitive compensation packages. We deeply value the talent our team brings to the table and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here.
