Write best-in-class marketing in diverse formats across both brands
Develop and execute compelling content strategies and cohesive marketing narratives for integrated marketing campaigns, optimizing for each brand, channel, and user segment
Lead our SEO workstream, working with our agency partner to implement and execute strategies that improve our online presence and contribute to business impact
Use data, customer insights, and competitive awareness to refine and tailor your marketing content across all channels, enhancing user engagement and driving action
Ensure our PR initiatives align with our overall content strategy, providing supporting documents, copy, and contents point of view
Collaborate with our organic and paid social media teams when relevant to ensure consistency and impact in campaign messaging
Manage and mentor a talented Marketing Copywriter and have the ability to grow your team as you prove value
Qualifications:
6+ years of diverse content marketing experience, with at least some experience marketing consumer mobile apps
2+ years of people management experience
Exceptional writing skills, with an ability to distill complex ideas into approachable language
Proven track record of developing creative copy for successful integrated marketing campaigns
Strong understanding of SEO principles and experience managing SEO strategies
Deep commitment to customer-centric marketing strategies
Superior project management skills within a high-velocity environment
Passion for data-informed decision-making and a willingness to adapt strategies based on analytics and market trends
Bonus:
Experience working in a remote environment
Experience working in the education, meditation, and/or health and wellness fields
