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Job Description
Senior Chief Manager - Media & MarketingBusiness: Piramal Consumer Healthcare Department: Marketing Location: Kurla Travel: ModerateJob Description Job Overview A Media & Digital Head will oversee entire media activity happening for the brands campaigns including TV, Digital, Print, Outdoor etc. He will be dealing and interacting with key internal & external stakeholders including media agencies, media partners, Brand/Category Teams to execute the marketing campaigns for Piramal Consumer Healthcare (PCH). The scope includes social and influencer content strategy, development & execution with clear KPI's & effectiveness. This position also leads some of the Digi-Commerce brands which are E-Com 1st and has potential to be future bets for the organization. Key Stakeholders: Internal Sales Team/Brand Marketing, Ecommerce team, R&D,SLT Key Stakeholders: External Media and digital agencies , Advertising & Content agency, Influencer agency Reporting Structure Reports to VP Marketing Experience 1. 10-12 Years experience required in TV media planning and buying strategy & industry connections 2. Extensive knowledge on Multimedia modelling to get the optimal mix over different mediums (TV, YT, Meta, OTT, Influencer Outreach, Print etc.) to deliver target reach & relevance. 3. Strong thrust on digital with a sense of accountability and responsibility for adding business value via digital initiatives. 4. Strategic input for Annual Planning, Quarterly and monthly campaign planning. 5. Drive Input Output metrics analysis rigorously to tweak plans basis learning. 6. Superior communication skills, including the ability to take complex, ambitious topics and create compelling narratives for different audiences including senior stake holder management within Marketing & Agency Network 7. Highly creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivate Key Responsibilities
- TV media planning and buying strategy & industry connections
- Extensive knowledge on Multimedia modelling to get the optimal mix over different mediums (TV, YT, Meta, OTT, Influencer Outreach, Print etc.) to deliver target reach & relevance.
- Strong thrust on digital with a sense of accountability and responsibility for adding business value via digital initiatives.
- Strategic input for Annual Planning, Quarterly and monthly campaign planning.
- Drive Input Output metrics analysis rigorously to tweak plans basis learning.
- Superior communication skills, including the ability to take complex, ambitious topics and create compelling narratives for different audiences including senior stake holder management within Marketing & Agency Network Highly creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivate Essential Qualification Full time MBA in Sales/Marketing from Premier B-SchoolFull time
