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Pnb Metlife India Insurance Company Limited

Senior/Chief Manager - Brand Marketing

Pnb Metlife India Insurance Company Limited
Gurugram
6-8 Years
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Job Description

  • Brand Strategy & Planning: Develop annual brand plans aligned with business and marketing strategies and brand guidelines. Define and manage brand identity and messaging consistency across all channels. Conduct India-focused market research and competitor analysis to identify opportunities. Develop brand positioning and value propositions relevant to the Indian target audience.
  • Marketing Campaign Management: Plan, execute, and monitor integrated campaigns across digital, social, traditional media, and on-ground activations for maximum reach in India. Create compelling, brand-aligned content. Manage external agencies. Ensure timely, on-budget campaign delivery with measurable results.
  • Digital Brand Management: Develop and manage PNB MetLife's digital presence (website, social media, apps) to enhance visibility and engagement. Implement digital marketing strategies (SEO, SEM, social media, content) using data for optimization
  • Product Alignment: Collaborate with product development to ensure brand consistency in new product launches.
  • Brand Communication & Promotion: Develop and execute communication strategies to enhance awareness and reputation, reinforcing PNB MetLifes customer commitment. Manage media and PR for positive coverage. Plan and execute brand promotion activities (events, sponsorships) to build loyalty and enhance brand image.
  • Budget Management & Performance Analysis: Develop and manage the brand marketing budget for ROI maximization. Track and analyze KPIs to measure campaign effectiveness and provide regular performance reports and insights.
  • Brand Awareness: Track increases in unaided and aided awareness, brand recall, social media reach, website traffic (direct/organic), and media mentions.
  • Brand Consideration: Monitor the brand consideration score, top-of-mind awareness, brand preference, and engagement rates on brand channels.
  • Impact & Efficiency: Evaluate the Marketing ROI of awareness and consideration campaigns.
  • Brand Strategy Implementation & Alignment: Successful development and execution of brand strategies that demonstrably contribute to increased awareness and consideration scores, ensuring consistency across all touchpoints.

More Info

Job Type:
Permanent Job
Industry:
Insurance
Role:
Brand Manager
Function:
Marketing & Communications
Employment Type:
Full time
Open to candidates from:
Indian

About Company

Pnb Metlife India Insurance Company Limited

PNB MetLife India Insurance Company Limited (PNB MetLife) is one of the leading life insurance companies in India. PNB MetLife has as its shareholders MetLife International Holdings LLC (MIHL), Punjab National Bank Limited (PNB), Jammu & Kashmir Bank Limited (JKB), M. Pallonji and Company Private Limited and other private investors, MIHL and PNB being the majority shareholders. PNB MetLife has been present in India since 2001.

PNB MetLife brings together the financial strength of a leading global life insurance provider, MetLife, Inc., and the credibility and reliability of PNB, one of India's oldest and leading nationalised banks. The vast distribution reach of PNB together with the global insurance expertise and product range of MetLife makes PNB MetLife a strong and trusted insurance provider.

Job ID: 117784507

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Last Updated: 03-02-2026 11:42:05 AM
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