Senior Channel Marketing Manager

Labomed is a leading manufacturer of medical and scientific optical instruments, offering high-precision microscopes and diagnostic solutions. We work closely with channel partners, dealers, and distributors to ensure high-quality products reach customers across India and global markets.

Key Responsibilities

Channel Development & Management

Identify, appoint, and onboard new dealers and distributors in target markets.

Build strong relationships with existing channel partners to ensure consistent business.

Conduct regular reviews of dealer performance and ensure achievement of sales targets.

Provide ongoing training to dealers on Labomed products, pricing, and promotions.

Sales & Revenue Growth

Drive sales through the dealership network to meet monthly, quarterly, and annual targets.

Implement channel sales strategies and promotional campaigns.

Monitor market trends, competitor activities, and pricing strategies.

Support dealers in generating leads, closing sales, and participating in tenders.

Operational Coordination

Coordinate with internal teams (sales, service, logistics, marketing, finance) for smooth order processing and delivery.

Ensure proper documentation, dealer agreements, and compliance with company policies.

Address channel issues proactively and resolve conflicts when required.

Market Intelligence & Reporting

Track channel performance metrics, market demand, and product feedback.

Prepare and submit weekly/monthly reports on sales performance and market insights.

Recommend product improvements, marketing initiatives, and business expansion opportunities.