Role Definition
Own the endtoend gotomarket (GTM) strategy and P&L for Xiaomi India's AIoT category (smart home devices, lifestyle and connected ecosystem products), driving growth, profitability, and ecosystem attach with smartphones & tablets.
Key Responsibilities
GTM & Portfolio Strategy
- Define launch and GTM playbooks for new AIoT products: positioning, value proposition, pricing, and channel strategy.
- Conduct opportunity sizing and business cases for new subcategories (e.g., robot vacuums, smart security, large appliances) & build business cases to get these products to India.
- Plan product lifecycle: launch, rampup, sustenance, promotions, and endoflife.
Consumer & Market Insights
- Lead category insighting consumer needs, usage behaviour, barriers, and ecosystem attach drivers.
- Track competition (pricing, specs, communication, channel moves) and translate into counterstrategies.
- Partner with research / analytics teams on segment definition, TG sharpening, and funnel diagnostics.
Channel & Distribution
- Cocreate sellin and sellout plans with online and offline channel teams (ecom, GT, MT, LFR, Mi Stores).
- Decide channelwise assortment, pricing ladders, exclusives, and enabler calendars.
- Monitor primary and secondary sales, channel stock, and take corrective actions on demandsupply gaps.
Marketing & Growth
- Work with marketing to craft integrated GTM campaigns (ATL/BTL/digital/influencer) for AIoT.
- Drive Smartphone x AIoT attach programs, crosssell/upsell journeys, and bundling strategies.
- Own key GTM KPIs: awareness, consideration, attach rate, repeat/upgrade, and category NPS.
CrossFunctional Leadership
- Partner with product, supply chain, finance, legal, and service to ensure seamless launches and scaleup.
- Provide inputs to global teams on India requirements (localization, feature set, compliance, pricing bands).
- Mentor and manage a small team of category / GTM managers.
Key Success Metrics
- Revenue and margin delivery vs AOP for AIoT category.
- Market share gains in priority subcategories.
- SmartphonetoAIoT attach rate and ecosystem penetration.
- Ontime launch execution and sellthrough vs plan.
- Category NPS and brand health for AIoT.
Job Requirements
- 712 years of experience in Product/GTM/Category/Sales Planning roles, preferably in CE/Mobiles domain.
- Strong expertise in pricing, gross margin management, inventory planning, and end-to-end demand/production planning.
- Proven ability to manage sales/ business growth targets and bottomline delivery.
- Strong analytical capability to interpret market size shifts, user insights, competitive trends, and category dynamics.
- Demonstrated success in leading product launches and coordinating with cross-functional teams (Sales, Marketing, Supply Chain, Legal).
- Strong communication, structured thinking, and proficiency with Excel/Sheets and analytics tools; ability to operate effectively in fast-paced environments.
