Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
Own and evolve our B2B RTCDP capability end to end - delivering governed customer/account profiles, scalable integrations, and actionable segments that drive measurable business outcomes. This role stewards RTCDP's B2B strengths (account level profiles, buying groups) and its built in governance controls, aligning the platform to enterprise data strategy and marketing activation
Primary Responsibilities:
- Year 1: Set Up & Foundations
- Data structure & identity. Define B2B XDM (account, person, opportunity, buying group), relationship mappings, and identity stitching rules publish the data dictionary and profile governance matrix. Focus on ingesting only value add data aligned to enterprise strategy
- Integrations & activation. Prioritize initial sources (CRM, marketing automation, web, events, firmographic/intent) and destinations (media, marketing automation, CRM) set SLAs for data freshness and segment activation validate end to end with business users and align reporting approach (incl. CJA)
- Governance & operating model. Stand up roles, handoffs, intake (Workfront templates), and rules of engagement for self service enforce Adobe policy labels/consent
- Roadmap & enablement. Publish a quarterly RTCDP roadmap focused on outcomes drive training (e.g., vendor learning and the Adobe Real Time CDP Roadmap Webinar) and convert vendor feature updates into backlog items
- Ongoing: Run, Scale & Optimize
- Model stewardship. Version, deprecate, and govern schemas tune identity rules based on profile health signals
- Integration & activation expansion. Grow source/destination footprint maintain runbooks monitor SLAs mature buying group and ABM use cases
- Governance & compliance. Enforce usage labels and policy checks refresh self service guardrails align Adobe scope with enterprise platforms (e.g., PADU/MDP)
- Roadmap management & stakeholder engagement. Maintain a value based backlog, publish release notes, and run quarterly planning with Architecture, Data Governance, MarTech Eng, Analytics, and LoB partners
- Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so
Required Qualifications:
- Undergraduate degree or equivalent experience
- 5+ years in product ownership/management for enterprise data or martech 2+ years hands on with Adobe RTCDP/AEP in B2B or hybrid contexts
- Solid B2B data modeling & identity resolution (account-person) and XDM experience ability to define governed attribute catalogs
- Knowledge of integration and activation patterns across paid media, email/marketing automation, and CRM familiarity with enterprise data platforms
- Practical data governance expertise (consent/usage labels, enforcement) and operating model design for self service teams
Preferred Qualifications:
- Exposure to Adobe Customer Journey Analytics (CJA) or Marketo
- Inclusive design awareness (e.g., WCAG aligned practices) to ensure experiences are accessible recommended by internal guidance like post-assessment support
Success Measures (first 12 months)
- Profile health: completeness, stitch rate, freshness SLAs met
- Activation outcomes: segment reach and conversion lift pipeline influence channel efficiency
- Operational excellence: ingestion/activation SLA adherence low error rates/MTTR zero governance violations
- Adoption: # trained self service users compliant self service builds stakeholder NPS
Reporting & Collaboration
- Reports to B2B Capabilities leadership and collaborates closely with Architecture, Data Governance/Privacy committees, MarTech Engineering, Analytics (incl. CJA), and LoB Marketing teams participates in governance forums
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