Reporting of the role
Reports to the client lead for the business.
3 best things about the job
- Gain full-funnel agency exposure in a horizontally integrated structure, offering holistic experience across the ecosystem and expanding your WPP and market network.
- Become a recognized category expert in the 2-wheeler segment, leading strategic conversations across various platforms.
- Grow your leadership style within an agency committed to nurturing talent.
Measures of success
In three months, you would have:
- Earned client confidence through deep business understanding and expert media planning knowledge.
- Established strong internal relationships within the WPP ecosystem for efficient navigation.
In six months, you would have:
- Demonstrated hands-on industry knowledge and the ability to discuss measurement metrics across touchpoints based on campaign objectives.
- Built a cohesive team and mentored them to excel.
In 12 months, you would have:
- Independently led and delivered on cross-client KPIs, becoming a standard-bearer for the companys vision.
Responsibilities of the role:
- Engage in strategic planning and develop 360-degree planning approaches for new campaigns.
- Extract insights through data mining and articulate clear strategies.
- Effectively communicate with internal and external audiences across paid, owned, and earned media.
- Ensure meticulous attention to detail and accuracy in all submissions.
- Secure industry recognition through awards at forums like FOM, Cannes, Smarties, and RAMAI.
- Oversee all aspects of client media campaigns across brands and media channels.
- Supervise and design media plans using relevant tools.
- Foster a culture of innovation, encouraging contributions to creative media solutions.
- Proactively offer client inputs and directions, ensuring responsiveness to client needs.
- Initiate and drive quality analysis and cross-category case studies.
- Facilitate team development through on-the-job coaching and developmental training.
- Ensure smooth team functioning and timely resolution of conflicts.
Skills and Experience
- Minimum 14 years of experience , with last 1 year in a similar role.
- Possess acute inquisitiveness and an entrepreneurial mindset.
- Demonstrate excellent communication, presentation, and client management skills.
- Exhibit strong business acumen for resource allocation and effective proposition selling to clients, with revenue responsibility.
- Understand 360-degree mediums (offline & online) and their impact on client businesses, including media buying, planning, brand investments, and tool utilization.
- Exhibit maturity and stature required to manage an existing team and clients effectively.
- Prioritize client and people management and servicing.
