Job Title: Senior Business Development Manager
Location: Mumbai (Hybrid)
Experience: 5–7 Years
Compensation: ₹55,000–₹60,000 per month (CTC) + Performance Incentives
Why This Role Exists
WordBerries is at a growth inflection point. As the pipeline expands and new markets, government, and emerging verticals come into focus, the organization needs a Senior BD Manager who can architect growth strategy, build scalable lead generation frameworks, manage and mentor a team, and personally drive high-value client closures.
This is not a manager who delegates and reviews from a distance. This is a player-coach, someone who can finalize a pitch deck on a Tuesday and present a new market entry framework to leadership on a Wednesday.
Role Overview
The Senior BD Manager owns the full revenue generation engine at WordBerries. They build the systems, frameworks, and relationships that drive consistent, high-quality business across India and in new international markets. They lead a team of two, act as quality bar and backup for both, and personally own a portfolio of strategic accounts and new market development.
Core Responsibilities
1. BD Strategy & Framework Design
- Design and own the end-to-end BD framework from lead identification through to contract closure
- Build segment-specific outreach playbooks for corporates, startups, government bodies, and international markets
- Define Ideal Client Profiles (ICPs) per segment; maintain an active, prioritised pipeline at all times
- Set monthly and quarterly lead generation targets for the team; track actuals vs. plan and course-correct
- Identify and evaluate new market opportunities, verticals, and partnership channels; present recommendations with business cases to the founder
- Develop content strategy as a sample for pitch
2. New Market Development:
- Lead groundwork for WordBerries market entry: map potential clients, assess localisation/compliance needs, analyse the competitive landscape
- Develop a government BD strategy- identify relevant ministries, PSUs, tender opportunities, and procurement routes for content and communication mandates
- Build and manage relationships with international prospects, intermediaries, and referral partners
- Work with the founder to develop pricing, positioning, and proposal templates suited to new market norms and client expectations.
3. High-Value Client Acquisition & Relationship Management:
- Personally own a portfolio of 8 to 12 high-value or strategic accounts, from first conversation to signed contract
- Lead discovery , negotiations on large or complex deals; set the standard for how WordBerries shows up in senior client conversation
- Build long-term client relationships that drive referrals, upsells, and multi-year engagements
- Represent WordBerries at industry events, networking forums, and relevant sector conferences
4. Team Leadership & Backup Coverage
- Manage, mentor, and set weekly goals for direct report
- Review and quality-check all outgoing proposals, pitch decks, and client communications from the team before they leave WordBerries
- Act as first backup for both team members — step in on active pitches, client calls, or urgent deliverables if a team member is unavailable
- Conduct structured fortnightly 1:1s; develop individual growth plans each quarte
- Identify training needs and facilitate skill development in sales technique, storytelling, and tools
5. Pipeline Health & Reporting:
- Own and maintain the master BD pipeline tracker, updated weekly
- Present a monthly BD performance report to the founder: pipeline status, conversion rates, deal values, and team productivity
- Track lead-to-close ratios and proposal win rates; surface insights to improve conversion over time
- Flag at-risk deals early and course-correct with client or team interventions.
6. Compliance, Documentation & Handover:
- Ensure all commercial agreements are executed accurately and properly filed; zero compliance gaps
- Lead the client-to-delivery handover process — crisp, documented briefs that allow the content team to execute without ambiguity
- Maintain master client records, contact databases, and CRM hygiene.
What This Role Does Not Own:
- Content strategy, editorial planning, or execution
- Client-facing creative or design work
- Website management or SEO decisions
- HR, payroll, or administrative functions
- AI vendor coordination (though is expected)
Skills & Experience Required
Must-Have:
- 4 to 7 years of business development or sales experience, preferably in a content, communications, creative, or media agency
- Demonstrated track record of independently closing B2B deals, with proof of pipeline owned and revenue personally generated
- Strong written and verbal communication — capable of leading a senior client meeting and writing a compelling proposal without support
- Experience managing or mentoring junior team members, with a coaching rather than controlling style
- Comfort building frameworks and processes from scratch; this role does not inherit a ready playbook
- Proficiency with CRM tools, proposal software, and productivity tools such as Notion, Google Sheets, and Canva
Good to Have:
- Prior exposure to international markets — UK, Middle East, or Southeast Asia — or government and public sector sales
- Working knowledge of content marketing, brand storytelling, or B2B thought leadership, sufficient for intelligent client conversations
- Experience with AI tools for research, prospecting, or proposal building
- An existing network in sectors such as BFSI, EdTech, Healthcare, or FMCG
Why WordBerries:
- A boutique content and communication agency with a strong voice, distinct positioning, and a growing portfolio of brand-name clients
- Direct access to founders — decisions are fast, ideas get heard, and your impact is visible
- A role with genuine ownership: you will build the BD function, not inherit a legacy system
- An honest, no-politics environment where results are rewarded and autonomy is real
- A platform to develop a new international market from scratch — rare at this seniority level
