Senior Business Analyst

SimplifyNext is a Singapore-headquartered digital engineering firm, with offices in Thailand and Malaysia, working across three converged areas: agentic AI, AI-enabled application modernisation, and intelligent automation.

We bring strong business process consulting together with deep technology skills and modern delivery practices – product-centric, agile and AI-assisted. We build bespoke applications and AI systems, and we go deep on the platforms our clients run on, including Microsoft, AWS, ServiceNow, Databricks and UiPath. That combination of engineering depth and platform depth is what our clients come to us for.

We build and modernise the systems people depend on daily. Our 300+ practitioners are multi-disciplinary by design – business consultants, software engineers, architects, AI engineers and designers working on the same delivery, not handing off between silos. We focus on delivering outcomes for clients, building strong careers for our people, and staying ahead of the technology curve. We hire because we are growing.

Role Purpose

The Business Analyst is the bridge between business intent and delivered technology. You will lead discovery, shape requirements into a workable backlog, and stay with the solution through build, test and adoption – making sure what gets delivered actually solves the problem and gets used. This is a client-facing consulting role on live digital and AI-enabled transformation programmes, largely for Singapore Public Sector and large enterprise clients.

What You'll Own

As a Senior Business Analyst, you will play a client-facing consulting role driving business transformation on SaaS and digital platforms. You will:

1. Discovery & Transformation Opportunities

• Lead discovery workshops to identify pain points, map user journeys, and define transformation opportunities.

2. Requirements & Agile Backlog

• Shape requirements into clear Agile user stories and product backlogs, working closely with Product Owners, Architects, and Developers.

3. AI & Automation-Led Process Reimagination

• Leverage Generative AI and automation to reimagine processes, accelerate delivery, and create smarter digital workflows.

4. Full Lifecycle Delivery

• Drive projects through the full lifecycle: Discovery, Design, Build, Test, Implementation, and Adoption.

5. Business & Technology Bridge

• Act as the bridge between business and technology, ensuring solutions deliver measurable business value.
• Contribute to business process re-engineering and operating model redesign as part of SaaS- and AI-enabled transformations.

AI-Assisted Delivery

We deliver with an in-house AI workbench that pairs practitioners and AI across the lifecycle. As a BA you'll use it to:

• Refine stories and pressure-test acceptance criteria, surfacing gaps, ambiguities and dependencies early.
• Accelerate process documentation, journey maps and requirement traceability.
• Support risk-based test design and coverage analysis alongside QA.

AI accelerates the work; you own the judgement, the client relationship and the outcome.

What You'll Bring

Must-Have

• 4 – 10 years of business analysis or consulting experience delivering enterprise application, SaaS or digital transformation projects.
• Proven track record across the full delivery lifecycle – discovery, design, build, test, implementation and adoption.
• Strong Agile delivery experience (Scrum, SAFe or hybrid): writing user stories, defining acceptance criteria, and supporting backlog prioritisation.
• Excellent facilitation and communication skills – able to run workshops with senior stakeholders and frontline users alike.
• Solid consulting toolkit: stakeholder management, problem structuring, business process re-engineering, and business case development.
• Comfortable working with AI-assisted delivery tooling to accelerate analysis, documentation and quality review.
• Experience delivering for Singapore Public Sector or large enterprise clients.

Good-to-Have

• Hands-on exposure to one or more of ServiceNow, Microsoft Power Platform, OutSystems, UiPath, AWS or Databricks.
• Experience shaping requirements for agentic AI, RAG or intelligent automation solutions.
• Background in service design, journey mapping, or operating model redesign.
• Certification in Agile / Scrum (e.g. CSM, PSPO, PMI-ACP) or business analysis (e.g. CBAP).
• Familiarity with Jira, Confluence and Azure DevOps.

Not for You If

This role is not a fit if:

• You prefer writing requirements documents over sitting with users and engineers to work problems out.
• You see AI tooling as a threat to the craft rather than part of how analysis gets done.
• You want a pure documentation role without accountability for whether the solution lands.
• You are uncomfortable being client-facing or leading workshops with senior stakeholders.

Why SimplifyNext

One Team, Not Siloed Offerings

Apps, automation, and AI aren't separate teams here - you'll work across all three as one connected practice, not get boxed into a single lane.

AI in Our DNA, Not Bolted On

Regardless of platform, every specialist here is AI-enabled by design, powered by our own in-house AI workbench that pairs humans and AI from discovery to testing.

Future-Proof Your Career

Tech trends come and go - today's hot platform is tomorrow's afterthought. We multi-skill our people across platforms and AI so your career keeps growing no matter where the market moves.

APAC's Biggest AI-Integrated Practice

Across every platform we work in, our AI-integrated practice is the largest in the region, with work good enough to be cited at Google's own AI event.

Grow With Us Across ASEAN

We're one of Singapore's 100 Fastest Growing Companies, expanding fast across Thailand and Malaysia - plenty of room to grow with us.