Senior Business Analyst , Ad Analytics

Job title: Senior Business Analyst , Ad Analytics

Location: Gurgaon

About noon

We're building an ecosystem of digital products and services that power everyday life across the Middle East—fast, scalable, and deeply customer-centric. Our mission is to deliver to every door every day. We want to redefine what technology can do in this region, and we're looking for a (Senior Business Analyst-Ad Analytics) who can help us move even faster.

noon's mission: Every door, every day.

What you'll do:

The Senior Business Analyst will be responsible for analyzing and evaluating business processes, identifying areas for improvement, and implementing strategic solutions to drive efficiency and growth. You will work closely with key stakeholders, including senior management, department heads, and technical teams, to gather requirements, define project objectives, and ensure successful delivery of initiatives. As a Senior Business Analyst, you will provide leadership and mentoring to junior analysts while leveraging your expertise to deliver high-impact results across the organization.

Responsibilities:

• Lead the analysis of complex business processes and systems to identify opportunities for optimization and improvement.
• Collaborate with stakeholders to elicit and document business requirements, ensuring alignment with organizational goals and strategies.
• Develop and maintain business process models, use cases, and functional specifications.
• Conduct cost/benefit analysis, feasibility studies, and risk assessments for proposed solutions.
• Design and recommend data-driven solutions, ensuring they meet business needs while adhering to industry best practices.
• Work closely with cross-functional teams, including IT, operations, and project management, to support the successful implementation of projects.
• Lead user acceptance testing (UAT) and support the training of end-users on new systems or processes.
• Provide leadership and guidance to junior analysts, fostering a collaborative and growth-oriented environment.
• Prepare detailed reports and presentations for senior leadership, highlighting key insights and recommendations.

What you'll need:

• Bachelor's degree in Business Administration, Information Systems, or a related field (Master's degree preferred).
• 4+ years of experience as a Business Analyst, with a proven track record of delivering successful business solutions.
• Strong understanding of business process modeling, data analysis, and requirements gathering techniques.
• Experience with project management methodologies (Agile, Waterfall, or hybrid approaches).
• Excellent communication and interpersonal skills, with the ability to engage effectively with both technical and non-technical stakeholders.
• Proficiency with business analysis tools and software (e.g., Microsoft Visio, JIRA, SQL, etc.).
• Strong problem-solving skills, with the ability to think critically and strategically.

Who will excel

• We're looking for people with high standards, who understand that hard work matters.
• You need to be relentlessly resourceful and operate with a deep bias for action.
• We need people with the courage to be fiercely original.
• noon is not for everyone; readiness to adapt, pivot, and learn is essential.