Senior Brand Manager

Roles & Responsibilities:

1. Social Media

• Own and uphold the brand image and voice for Vianaar and The Blue Kite across all digital platforms.
• Oversee end-to-end management of:
• Instagram: content planning, posting schedules, stories, bios, creative direction, collaborations, and communication.
• LinkedIn: content ideation, posting, leadership communication, and profile optimization.
• Ensure platform-wise consistency in messaging, design language, and brand storytelling.
• Oversee regular Online Reputation Management

2. Creative & Collateral Management

• Lead the creation, review, and quality control of all external and internal communication collaterals, including:
• Websites, brochures, WhatsApp communications, emailers, blogs, books, handover kits, newsletters, festive greetings, and Vianaar App content.
• Conceptualize themes and work with the design team in Goa for design requirements.
• Act as the primary liaison with all external agencies, designers, writers, and creative partners.

3. Photoshoots, Visual Direction & Asset Planning

• Develop and approve photoshoot concepts, moodboards, and visual guidelines ensuring alignment with each project's design language and brand tone.
• Oversee shoot execution and ensure delivery of high-quality assets for digital, print, and PR use.
• Ideate and work on reference decks for social media shoots for The Blue Kite.

4. SEO-Driven Blog Strategy & Content Oversight

• Oversee the SEO blog strategy for both Vianaar and The Blue Kite, ensuring topics align with brand pillars, search priorities, and business goals.
• Review all blog content to ensure:

-Accuracy

-SEO effectiveness

-Brand tone and narrative consistency

-High-quality storytelling that reflects the design philosophy and lifestyle positioning

5. PR, Awards & Influencer Strategy

• Identify PR opportunities, including thought-leadership stories, design features, and relationship-building with key media houses.
• Drive nominations and submissions for industry awards, juries, and event collaborations that amplify brand presence.
• Build and manage influencer partnerships, ensuring alignment with brand ethos and measurable impact.

6. Website Content & Project Write-ups

• Oversee development of architectural and project write-ups for the Vianaar website, ensuring clarity, emotional depth, and alignment with the design philosophy.
• Maintain consistency of tone, storytelling, and visual language across digital touchpoints.

7. Sustainability Integration Across Brand Communication

• Embed sustainability messaging organically across all communication channels.
• Conceptualize initiatives and content pieces that reinforce Vianaar's sustainability-led development philosophy.

8. Cross-Functional Collaboration & Leadership

• Work closely with leadership, marketing, sales, design, and operations teams to maintain a unified brand direction.
• Provide strategic insights on campaigns, launches, partnerships, and client experience initiatives.
• Mentor internal team members to elevate content quality, design discipline, and brand consistency.

Desired Profile

• 6-8yrs of strong background in brand communication, content strategy, digital marketing.
• Excellent storytelling, content judgment, and creative direction skills.