Senior Brand Manager

Company Description

Sorta Famous is a PR and communications agency dedicated to helping brands gain meaningful visibility. We specialize in crafting clear, impactful stories, reaching target audiences, and building favorable, lasting reputations. Offering services such as media strategy, brand positioning, crisis communication, and storytelling, our approach is strategic and outcome-focused. At Sorta Famous, we believe in asking better questions, maintaining clear communication, and consistently delivering results. With a commitment to meaningful influence, we empower brands to communicate with clarity and confidence.

JOB DESCRIPTION

A Senior Brand Manager with an agency background drives brand growth by applying agency-style strategic thinking, creative oversight, and high-stakes campaign management to in-house or client brands. They ensure consistent messaging across all channels, conduct competitor analysis, and use data-driven insights to improve brand equity. 

Key Responsibilities

• Strategic Campaign Development: Create, execute, and manage end-to-end marketing campaigns (digital, print, broadcast) with a focus on high-impact, creative, and on-brand messaging.
• Brand Stewardship: Serve as the brand guardian, ensuring all creative assets, social media, and communications maintain a unified voice and brand integrity.
• Agency Management: Act as the primary point of contact for external creative or media agencies, briefing them on initiatives and overseeing deliverables to ensure quality.
• Data Analysis & Reporting: Perform deep market research and competitor analysis to derive insights, using tools like Google Analytics to report on brand health and campaign performance.
• Cross-Functional Leadership: Coordinate with Product, Sales, and Operations teams to launch products and align marketing initiatives with sales goals.
• Budget Management: Manage, forecast, and reconcile marketing budgets to maximize ROI. 

Key Requirements (Agency Background Focus)

• Experience: Proven experience (5-7+ years) within an advertising, marketing, or creative agency.
• Portfolio/Results: A track record of developing successful campaigns and managing client expectations.
• Skills: Exceptional storytelling, strategic thinking, project management, and proficiency in digital marketing.
• Education: Bachelor's degree in Marketing, Business, or related field. 

Common Qualifications

• Agency Experience: Strong preference for candidates who have worked in client services or account management.
• Adaptability: Ability to thrive in fast-paced environments with shifting priorities.