Senior Brand Manager

Job Description: Brand Manager

Role Overview

We are seeking a Brand Manager preferably with health care exprience - with a strong understanding of healthcare ethics, patient psychology, and evidence-based communication. The role is responsible for building, managing, and protecting the brand identity across all touchpoints while ensuring strict compliance with medical and regulatory standards.

This position bridges clinical credibility and brand growth, ensuring that all messaging is accurate, empathetic, and trust-driven.

Key Responsibilities

1. Brand Strategy & Positioning

Define and execute the overall healthcare brand strategy aligned with organizational goals

Develop clear brand positioning rooted in patient trust, safety, and long-term value

Maintain consistency in brand tone, voice, and visual identity across platforms

2. Medical Accuracy & Compliance

Ensure all brand communication adheres to healthcare regulations and ethical standards

Collaborate with medical advisors, doctors, nutritionists, or clinical teams for validation

Review claims, content, and campaigns for accuracy and compliance (FSSAI/FDA/HIPAA or applicable regulations)

3. Content & Communication Governance

Oversee creation and approval of healthcare content (digital, print, social, PR, ads)

Translate clinical and scientific information into clear, patient-friendly communication

Drive patient education and awareness initiatives rather than aggressive promotion

4. Cross-Functional Collaboration

Work closely with marketing, product, legal, compliance, and clinical teams

Guide external agencies on healthcare-sensitive branding and communication norms

Align brand initiatives with business, clinical, and regulatory objectives

5. Brand Reputation & Trust Management

Monitor and manage brand reputation across digital and offline channels

Ensure ethical use of testimonials, reviews, and patient stories

Handle brand-related risks, misinformation, and crisis communication when required

6. Research & Insights

Conduct ongoing research on patient behavior, healthcare trends, and competitor brands

Track brand performance metrics and patient engagement indicators

Apply global and local best practices in healthcare branding

Qualifications

Bachelor's or Master's degree in:

Healthcare, Life Sciences, Nutrition, Public Health

OR Marketing / Brand Management with healthcare industry experience

48 years of experience in healthcare, wellness, health-tech, hospitals, or nutraceutical brands

Required Skills & Competencies

Strong understanding of healthcare ethics and patient-centric communication

Ability to balance brand growth with medical responsibility

Excellent written and verbal communication skills

Regulatory awareness and attention to detail

Strategic thinking with long-term brand vision

High level of integrity, empathy, and accountability

You should be able to work with marketing teams and have fimilarity growth kpis.

Key Performance Indicators (KPIs)

Brand trust and credibility metrics

Consistency and quality of healthcare communication

Compliance audit outcomes

Patient engagement and retention indicators

Reputation and sentiment tracking

Who Should Apply

Professionals who are ready to work with us in Delhi office. We are in central delhi.

Individuals experienced in regulated industries.

Candidates with a long-term, responsible approach to healthcare branding.

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