EXPERIENCE REQUISITE
- 3 to 5 years of experience in the similar field
- From a mainline and/or digital agency background
- Exceptional with ideation
- Preferably from one of the top agencies in India
- Must have worked with big reputed clients
KEY RESPONSIBILITIES
- Managing multiple client accounts.
- Drive client retention, renewals, upsells and client satisfaction.
- Partner with internal cross-functional teams to understand customer goals and key.
- Evaluate performance metrics and exceed those goals throughout the campaign.
- Provide input on new processes and workflows as needed which include ensuring best practices like not accepting invalid feedback like Maza nahi aaya, efficiently managing the JSR with brands
- Liaison with third-party vendors, influencers, partner firms on behalf of the brand for campaigns & projects. This involves cracking deals
- POC for a few brands, POE for a few brands
- Negotiations with clients, vendors, partners
- PnL management for brands
- Keeping abreast with new trends in the mainline and digital industry.
- Driving the planning, thinking, execution & optimisation of marquee campaigns. This includes taking and writing effective briefs and getting the research done to add value to the relevant teams
- Mentoring the team of Brand Managers and trainees to help them win
- Pitching to clients (ideas, products, innovations, creatives etc)
TECHNICAL SKILLS REQUISITES
- Professional-level proficiency in English.
- Advance Knowledge of Social Media Channels, Digital Media and Online Marketing.
- Excellent written, oral communication and presentation skills.
- Attention to detail is great, and ongoing commitment to achieving high-quality results even better.
QUALIFICATION REQUISITES
- Minimum graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or equivalent.
- Certification in Digital Media / SEO / SEM will add magical brownie points.
Questions:
1. Have you managed a team of Brand Managers/ Trainees under you
Yes/ No
Preferred answer : yes
2. Have you been part of an award winning campaign
Yes/ No
Preferred answer : yes
3. Have you written effective creative briefs in your previous roles
Yes/no
Preferred answer : yes
