Job Title: Sr. Brand Executive - Surf
Location: Mumbai HO
The role is for the position of Assistant Brand Manager/Senior Brand Exec on Surf Core
The Role Requires
- Develop an in-depth understanding of regional markets, consumers, leading communication within the Detergent Market of India.
- Independently analyze internal and external data to identify cluster x pack x channel level issues / opportunities and action them.
- Work with media teams and other stakeholders to deploy effective media mix across traditional and new-age media platforms.
- Brief and create communication strategies for Statics x Creatives (in conjunction with CMI & Creative Agencies).
- Liaise with stakeholders across Finance, Supply Chain, R&D, and Procurement to lead end-to-end networks involving pricing changes, SKU launches, pack and product changes.
Primary Skills / Competencies
- Proficient in Nielsen, IMRB, and Chanakya; comfortable working with large datasets.
- Network management & Ability to manage and influence cross functional teams
